Tripleseat Software LLC Launches Web Application to Help Restaurants Maximize Business...

Tripleseat Software LLC Launches Web Application to Help Restaurants Maximize Business through Private Dining and Customer Relations

BOSTON--(Business Wire)--
Tripleseat Software LLC is pleased to announce the launch of a new
Web-based software application, which helps restaurants improve
operational productivity, strengthen their customer retention and
increase the revenue of their private-dining business. The founder of
Tripleseat is Jonathan Morse--a 17-year veteran of the hospitality and
software industries with renown restaurant, hotel and software
companies.

What is Tripleseat?

A Web-based sales and event management application, Tripleseat
makes booking and planning private-dining events easy and
time-efficient for operators. Tripleseat is not only ridiculously
easy-to-use, but it's also cost-effective with an immediate return on
investment.

Tripleseat's features include:

-- The capability to comprehensively manage customer
relationships with all accounts, contacts and bookings

-- The ability to communicate easily with customers and employees
using today's technology

-- An online calendar to view all events for either one
restaurant or many

-- The ability to easily and quickly plan and generate menus for
all events

-- To-do and task lists for all event managers and coworkers

-- A Web-based platform so no hardware or software installation
or download is required

Why Tripleseat?

Tripleseat founder Jonathan Morse developed Tripleseat after
seeing how similar applications helped the hotel industry thrive in
the areas of catering and banquet events. With more than 17 years in
the hospitality industry, Morse witnessed first-hand restaurants
losing money and long-term customers "right-and-left" because
operators either still use a manual system that is time-consuming and
prevents them from cross selling units, or they implement expensive
and bloated software that does not really apply to their business
specifically.

Tripleseat: An Asset in Today's Economy

Whenever the national economy spins into turmoil, Americans go on
the defensive. In particular, they respond with cutbacks in their
discretionary spending. As they opt to dine out less frequently, the
restaurant industry suffers. Yet, even as the industry on the whole
bears the brunt of this financial whammy, the private dining and
catering sectors continue to thrive. Even as a recession looms,
Forbes.com says private dining spaces are in higher demand than ever.
Last year, the National Restaurant Association reported that private
dining and catering generated more than $27 billion in
earnings--compared to $3.6 billion in 2000.

Tripleseat is multifunctional and advantageous. It can help
operators who currently experience a high volume of private dining as
well as those who want to grow their business in this sector.

"Many operators want to beat the economic downturn by hosting
private events. The problem is, they don't know where to start," Morse
says. "Their past private-dining clientele is the best place, but many
operators don't have a system in place that allows them an easy and
informative way to track down these prospects."

With a 30-day risk-free, free trial and an inexpensive $89
per-month per-restaurant subscription, Tripleseat is the most
economical and sensible solution of its kind for managing
private-dining and catering events.

Having spent the last four months in beta, Tripleseat has proven
invaluable to customers like Nanyce Bailey, owner of Carolina Events.
"Tripleseat has helped me organize my event planning business in ways
that I never imagined," Bailey says. "Keeping track of multiple venues
and events is easier than ever."

About Tripleseat

Headquartered in Boston, Mass., Tripleseat LLC was formed by
Jonathan Morse to create a sales and catering Web application for
private dining rooms and catering operations. Morse is a driving force
behind the provision of software and hardware solutions to the
hospitality industry. Such solutions have led to a measurable
improvement in restaurants' performance and bottom lines. Tripleseat
partners with Brightmix, LLC in Omaha, Neb. www.tripleseat.com.

for Tripleseat Software LLC
Judy Asman, 714-651-6170

Copyright Business Wire 2008