MosChip Launches System-on-a-Chip (SoC) Processor for Digital Content Management...

MosChip Launches System-on-a-Chip (SoC) Processor for Digital Content Management in Camcorders, DVRs, Blu-Ray Disc Recorders, Video Editors and other AV Storage Devices

MosChip's MCS60C80 Digital Content Management Processor is the
Only AV 1394 Secure Storage Controller with a Flash Card Interface and
Support for Multiple Storage Interfaces: Secure Digital, Compact Flash
and Memory Stick
SANTA CLARA, Calif.--(Business Wire)--
MosChip Semiconductor Technology Ltd., a leading provider of high
performance connectivity solutions for consumer, industrial and
computing applications, today announced a new processor for digital
content management and routing of audio / video (AV) streams.
MosChip's System-on-a-Chip (SoC) is based on an ARM9(TM) processor and
is designed as a next generation digital content manager and AV stream
router to manage AV streams over 1394 / FireWire and USB connections
for fast and reliable storage. Given its small footprint and low power
requirements, the MCS60C80 is ideal in applications such as
camcorders, Digital Video Recorders (DVR), Blu-Ray Disc(TM) recorders,
video editors and other AV storage devices.

MosChip's MCS60C80 Digital Content Management Processor is the
only AV 1394 secure storage controller with a Flash card interface and
support for multiple storage interfaces: Secure Digital, Compact Flash
and Memory Stick. Many of the functions required to move video content
are handled directly in on-chip hardware functions controlled by the
processor. The MCS60C80 performs the majority of the work requiring
only minimal servicing which leaves the device's main processor free
for other chores. The MCS60C80 also allows recording to an attached
ATA, USB or Flash card device or to an external (1394) optical or disk
device. Advanced AES encryption / decryption engines allow for
protection of content while it is flowing through the MCS60C80 without
the need of the main processor's intervention. It also incorporates
the Digital Transmission Content Protection (DTCP) Specification,
which defines a cryptographic protocol for protecting AV entertainment
content.

Embedded designers / engineers can use the MCS60C80 as host
processor or a co-processor to enable its various features in target
applications. Integration of MosChip's new processor empowers
designers with a truly low power and portable application to design
consumer AV devices that perform direct video playback and editing
through a PC file system. The new processor also uses field-proven
firmware thus limiting design obstacles and speeding time to market.

"Digital content management and storage devices for audio and
video products - whether they be camcorders, DVRs, Blu-Ray Disc
recorders or other such devices - have high consumer expectations for
speed and quality in design, making our MCS60C80 the ideal processor
to meet such expectations," commented Vamshi Kandalla, Vice President
of Marketing for MosChip. "It boasts next generation exclusives for
embedded engineers and consumers to benefit, such as being the only
audio video 1394 secure storage controller with a Flash interface as
well as the only single-component solution to support multiple storage
interfaces such as Secure Digital, Compact Flash and Memory Stick."

"We've designed the MCS60C80 to yield immediate design advantages
for demanding AV applications," added Mel Gable, Vice President of AV
Products for MosChip. "It is a low power solution with a small
footprint that allows for greater design efficiency and Bill of
Materials (BOM) control while also using field-proven firmware for
multiple product types."

Pricing and Availability

The MCS60C80 will be available for sampling in October 2008.
Pricing will be $30 in quantities of 10,000. The MCS60C80 is the next
generation processor to the existing MosChip AV MCS60C32A Processor
now available. It is also the first product stemming from technologies
related to MosChip's acquisition of an exclusive license to TruVNS(TM)
Technology from Alliacense, the licensing division of The TPL Group.
TruVNS products and technology are currently used in a range of
digital products, including high-end video cameras and camcorders.

About MosChip Semiconductor Technology Ltd.

MosChip Semiconductor Technology Limited, a fabless semiconductor
company, was founded in 1999 with headquarters and a design center in
Hyderabad, India. The operations, sales and marketing activities are
conducted via its wholly owned subsidiary, MosChip Semiconductor
Technology, USA. The company has several products that include USB,
PCI and PCIe connectivity; network appliance processors and
co-processors; and audio-video content processors. For more
information about MosChip, please visit www.moschip.com.

SAFE HARBOR: This release comprises certain forward-looking
statements that involve risks and uncertainties. Our actual results
could differ materially from those mentioned in such forward-looking
statements. The risks and uncertainties including but not limited to,
those risks and uncertainties, viz, our ability to compete in highly
competitive semiconductor industry, ability to define, develop and
sell new products, dependency on subcontractors for the supply and
quality of silicon wafers, dependency on international markets
considering the cyclical nature of the semiconductor industry and our
ability to attract and retain technical manpower. MosChip may from
time to time make additional forward looking statements in any manner
and does not undertake to update any of these forward looking
statements that may be made from time to time by or on behalf of the
company.

Note: references to corporate, product or other names may be
trademarks or registered trademarks of their respective owners.

MosChip Semiconductor Technology Ltd.
Vamshi Kandalla, 408-737-7141, ext 114
vkandalla@moschip.com
or
MEDIA/ANALYSTS:
Emissary Communications
Rafael Larin, 818-541-9595
rafael@emissarypr.com

Copyright Business Wire 2008