Who's Getting a Chunk of Wood? Emerging Artists Vie for 2008 mtvU Woodie Awards

Mon Sep 22, 2008 1:00pm EDT

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Cool Kids, Vampire Weekend, MGMT, Tokyo Police Club and Santogold Among
Nominees Facing Off As College Fans Vote on Coveted Awards

NEW YORK, Sept. 22 /PRNewswire/ -- In what's predicted to be the closest
competition in the five-year history of the "mtvU Woodie Awards," MTV's 24-
hour college network, mtvU, today announced the 30 nominees for the definitive
college music awards. Nominated by college students across the country, the
artists selected forsake traditional benchmarks of Gold and Platinum in their
quest for a 10-pound chunk of pure wood, symbolizing their connection to
college students and new music fans everywhere.
    Battling it out for the coveted "Breaking Woodie" category, this year's
emerging artists poised to dominate the college scene include All Time Low, We
the Kings, There for Tomorrow, Lykke Li, and Tyga.  Breakthrough nominees in
other categories include Cool Kids, Vampire Weekend, MGMT, Tokyo Police Club,
Santogold, Adele, The Ting Tings, No Age and Atmosphere.
    Voting begins today at www.woodies.mtvu.com and runs through November 7,
2008.  In 2007, 5 million students voted to determine which artists brought
home a Woodie Award.  This year, fans can also campaign for their favorite
artists by posting voting modules to their blogs and social networking pages.
    On November 12, 2008 at 8pm ET, the nominees and scores of fans will take
over the Roseland Ballroom in New York City for a live concert event, packed
with musical performances, where winners will be announced.  Previous
performers include Beck, Death Cab for Cutie, Lupe Fiasco, Gym Class Heroes,
The Academy Is, Imogen Heap and more.
    The show will air on November 19th at 8pm ET on mtvU, mtvU.com and will be
simulcast in high definition for the first time on Palladia.  MTV, MTV2 and
MTV News will also show love for Woodies nominees, airing sneak peeks and
highlights of the show.
    The "mtvU Woodie Awards" have a legacy of tapping into artists before they
hit mainstream.  Acting as a catalyst for the top emerging artists, college
students established the "mtvU Woodie Awards" in 2004 as a crystal ball for
the industry, propelling some of their favorite acts to new heights -
including surging record sales, headlining tours and accolades at other award
shows such as the MTV Video Music Awards.   Since the first "mtvU Woodie
Awards," artists such as Fall Out Boy (Streaming Woodie '04), the Killers
(Breaking Woodie '04), Death Cab for Cutie (Best Video Woodie '05), Plain
White Ts (Breaking Woodie '06), Boys Like Girls (Breaking Woodie '07) and Gym
Class Heroes (Woodie of the Year '07) catapulted to new heights after winning
big at the Woodies.
    This year, two breakthrough Woodie nominees include Santogold and the
music video "It Had to Be You" for Motion City Soundtrack.  Santogold, now a
college favorite, broke through following her surprise guest performance at
the 2007 mtvU Woodie Awards, with Spank Rock.  Motion City Soundtrack's
creative "It Had to be You" music video was directed by Texas A &M student
filmmaker Lauren Simpson as part of mtvU's series "Breaking the Video" at
    Best Campus Radio Station and Best Campus Band in America
    For the first time ever, mtvU is honoring 20 pioneering college campus
radio stations committed to bringing students the latest indie and emerging
music.  Lauded for championing artists before they achieve mainstream success,
these student-run radio stations represent the new music vanguard long since
abandoned by traditional FM radio.  The top stations were chosen based off
accolades from CMJ College Radio Awards, Princeton Review Nominations, and
independent questionnaires completed by a cross-section of record labels.  One
station will bring home the inaugural Woodie for Best Campus Radio Station, as
voted on by their peers.
    For the second year in a row, mtvU is teaming up with
www.bestmusiconcampus.com to recognize the student artists who resonate most
with their peers nationwide.  Voting is open to all college artists who are
currently registered on bestmusiconcampus.com. Of the eligible nominees, one
artist or group will take home the "Best Music on Campus Woodie," capturing a
$5,000 cash prize, and will be featured on mtvU.
    Powered by college students from across the country, the fifth annual
"mtvU Woodie Awards" will feature students in front of the camera and behind
the scenes, as they present, introduce and honor their favorite music and
    The nominees for the 2008 "mtvU Woodie Awards" are:
    Woodie of the Year - (Artist of the Year)
    The artists who made the biggest splash on mtvU and the college music
scene this past year.    Nominees:
    Lil Wayne (Cash Money Records)
    Paramore (Atlantic Records)
    Tokyo Police Club (Saddle Creek)
    MGMT (Columbia Records)
    Santogold (Downtown Records)

    The Breaking Woodie - (Best Emerging Artist)
    mtvU is where new developing artists are test driven for the first time by
the toughest critics around: college students.  One of this year's newest
artists will win the coveted "Breaking Woodie."    Nominees:
    All Time Low (Hopeless Records)
    We the Kings (S-Curve Records)
    There For Tomorrow (Hopeless Records)
    Lykke Li (Atlantic Records)
    Tyga (Decaydance Records)

    Left Field Woodie - (Most Original Artist)
    They're genre-busters. They resist classification.  They came out of left
field, and we're still not sure what section of the record store to find them
in.    Nominees:
    No Age (Sub Pop Records)
    Chromeo (Vice Records)
    Yelle (Capitol Records)
    She & Him (Merge Records)
    Cool Kids (C.A.K.E Records)

    Best Video Woodie  - (Best Video of the Year)
    The music video that is so incredible, we'd watch it even without the
music.    Nominees:
    Gnarls Barkley "Who's Gonna Save My Soul" (Atlantic Records / Downtown)
    Erykah Badu "Honey" (Universal Motown Records)
    Vampire Weekend "Cape Cod Kwassa Kwassa" (XL Recordings)
    Adele "Chasing Pavements" (Columbia Records)
    Motion City Soundtrack "It Had to be You" (Epitaph Records)

    The Good Woodie - (Greatest Social Impact)
    The award for the artists whose commitment to a social cause has effected
the greatest change this year.
Eddie Vedder (Vandenberg Communications) - For continued activism
surrounding veteran issues, Bridge School benefit, PETA, and Children's music
Emmanuel Jal (Sonic360) - "Gua Africa" - A former child soldier himself,
Emmanuel founded the organization to work with individuals, families and
communities to help them overcome the effects of war and poverty.
    Ludacris (Def Jam Recordings) - "The Ludacris Foundation" - Since 2001,
the foundation has donated $500,000 to support grassroots organizations that
work to help youth and has connected with youth to build stronger families and
    Jack's Mannequin (Warner Bros Records) - "Dear Jack Foundation" -
Established by lead singer, Andrew McMahon, a leukemia survivor, this group
raises money and awareness for cancer research.
    Mary J Blige (Geffen) - "FFawn Foundation" - This new foundation's goal is
to empower women through scholarships, grants and other educational resources,
building confidence and career skills.
    Performing Woodie - (Best Tour)
    For those artists who take to the road and never let up, always giving
that memorable live performance.    Nominees:
    Kanye West (Def Jam Recordings)
    Atmosphere (Rhymesayers Entertainment)
    NERD (Interscope Records)
    The Ting Tings (Columbia Records)
    Simian Mobile Disco (Wichita Recordings)

    Radio Woodie - (Best Campus Radio Station)
    For the station out there breaking the latest, emerging music, acting as
pioneers in the industry.    Nominees:
    KALX, University of California, Berkeley
    KZSC, University of California, Santa Cruz
    KSSU, Sacramento State University
    KZSU, Stanford University
    KCSU, Colorado State University, Fort Collins
    WSOU, Seton Hall University
    WERS, Emerson College
    WICB Ithaca College
    WBSR Brown University
    WUSB Stony Brook University
    WUTK University of Tennessee
    WRAS Georgia State University
    WEGL Auburn University
    WWVU West Virginia University
    WXYC University of North Carolina-Chapel Hill
    KSLU St. Louis University
    KUOM University of Minnesota
    WGRE DePauw University
    WDBM Michigan State
    WITR Rochester Institute of Technology

    The fifth-annual "mtvU Woodie Awards" are sponsored by Army ROTC and
Garnier Fructis.
    Production Credits
    Supervising Producer: Tracy Hellerud
    Executive-in-Charge of Production: Joe Buoye
    Executive Producers: Ross Martin, Eric Conte

    About mtvU
    Broadcast to more than 750 college campuses and via top cable distributors
in 700 college communities nationwide, mtvU reaches upwards of 9 million U.S.
college students - making it the largest, most comprehensive television
network just for college students. Twenty-four hours a day, seven days a week,
mtvU can be seen in the dining areas, fitness centers, student lounges and
dorm rooms of campuses throughout the United States, as well as on cable
systems from Charter Communications, Verizon FiOS TV, Suddenlink
Communications, AT&T u-Verse and nearly 70 others. mtvU is dedicated to every
aspect of college life, reaching students everywhere they are: on-air, online
and on campus. mtvU programs music videos from emerging artists that can't be
seen anywhere else, news, student life features and initiatives that give
college students the tools to advance positive social change. mtvU is always
on campus, with more than 250 events per year, including exclusive concerts,
giveaways, shooting mtvU series and more. For more information about mtvU, and
a complete programming schedule, visit www.mtvU.com.
    mtvU also owns and operates the College Media Network, the largest
interactive network of online college newspapers in the United States, and
RateMyProfessors.com, the Internet's largest listing of collegiate professor
ratings. The College Media Network comprises nearly 600 campus publications
that serve institutions including Brown University, the University of
Illinois, the University of Southern California, the University of Texas at
Austin and Duke University, with a combined enrollment of over 5.5 million
students, reaching an average of 5 million unique users each month.
RateMyProfessors.com reaches approximately 2.9 million college students each
month, via the site's more than 6.6 million student-generated ratings of over
1,000,000 college professors.

Janice Gatti of mtvU, +1-212-846-8852, or janice.gatti@mtvstaff.com
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