Villa Enterprises Continues Restaurant Franchise Expansion in Middle East

Mon Sep 22, 2008 1:22pm EDT

* Reuters is not responsible for the content in this press release.

Villa Fresh Italian Kitchen opens at Kuwait University

MORRISTOWN, N.J., Sept. 22 /PRNewswire/ -- Villa Enterprises Management, one
of America's fastest growing multi-concept franchisors, today announced it
will continue strategic expansion into the Middle East with the opening of
Villa Fresh Italian Kitchen on the campus of Kuwait University, one of the
Middle East's highest ranking universities.

This news follows the recent opening of Villa Fresh Italian Kitchen at
Salmiya, one of Kuwait's busiest commercial districts located twelve miles
southeast of Kuwait City, and the announcement of three other Kuwait locations
currently under construction.

Students in Kuwait have been very accepting of Westernized products and are
quite familiar with American brands. "The presence of Villa Fresh Italian
Kitchen at Kuwait University provides Villa Enterprises with a unique
opportunity to assess how our brand functions in an international university
setting," said Nick Valavanis, Villa Enterprises VP of Franchise Operations. 

To accommodate the busy schedules of students, Villa Fresh Italian Kitchen at
Kuwait University will place stronger sales emphasis on combo value meals and
portable products, catering to students "on-the-go." 

In order to meet the needs of a burgeoning cosmopolitan city and the rapidly
growing student population, Kuwait University's 10-year "University City"
project involves the construction of new facilities that will eventually
accommodate up to 40,000 students -- and Villa Enterprises is pleased to be a
part of their future.

"Whether in the US or abroad, building on college campuses is a very smart
strategic growth vehicle for brands.  Students are a captive audience, and
once they try the brand and become loyal, they'll become your customer for
life at the more traditional venues you operate," said Adam Torine, Villa
Enterprises VP of Business Development.

Operated in partnership with master franchisee Wafer Food Services, a
long-time restaurant operator in the Gulf region, Villa Fresh Italian Kitchen
at Kuwait University will adhere to the same brand standards of US-based
franchises, providing the finest and freshest pizza and Italian specialty
products to its customers.  

"Wafer Foods understands what it takes to bring an American brand to a foreign
country.  They're true professionals not only in store design and
infrastructure, but helping us develop marketing and public relations
strategies needed to educate Middle East consumers who are new to our brand,"
said Mr. Torine.

About Villa Enterprises
Villa Enterprises ( is one of America's fastest
growing multi-concept franchisors, and has grown into an international
organization comprised of locations on three continents with 300 franchises
located in 37 US states and five foreign countries.  

In addition to Villa Pizza -- their flagship brand concept -- Villa
Enterprises operates four additional brands including Villa Fresh Italian
Kitchen, Green Leaf's, Banana's and South Philly Steaks & Fries. 


SOURCE  Villa Enterprises

Jamie Dunne, for Villa Enterprises, +1-973-359-4444,
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