Wrigley's Candystand.com Acquired by Funtank

Tue Sep 23, 2008 8:01am EDT

* Reuters is not responsible for the content in this press release.

Wrigley First to Sign on as Exclusive Confectionery Advertiser on
                               the Site
NEW YORK--(Business Wire)--
Funtank, LLC, a newly formed online entertainment publisher,
announced today that it has acquired one of the world wide web's most
heavily trafficked online gaming destinations, Candystand.com, from
the Wm. Wrigley Jr. Company for an undisclosed fee. Candystand.com was
among the web's first branded gaming portals and over the past 11
years, has grown to become one of the most successful, garnering
nearly 10-million user visits per month.

   Funtank, whose sister company, WDDG, Inc., has managed and
maintained Candystand.com since 2005, will open the site to select
brands and advertisers later this year. Since its launch in 1997,
Candystand.com has been widely regarded as a pioneer in the online
branded gaming and entertainment space, with a massive audience that
is both geographically and demographically diverse, proving to be a
highly attractive opportunity for potential advertisers.

   "Over the past 11 years, Wrigley and its predecessors have done a
remarkable job molding and growing Candystand.com into one of the
web's most successful and well regarded branded casual gaming sites,"
said James Baker, CEO of Funtank. "We look forward to accentuating the
website's point-of-difference by maintaining the high standards in
content quality that has made Candystand.com so beloved without
wavering from its long-standing commitment to family entertainment."

   While Wrigley will no longer own Candystand.com, the Company sees
the value for its brands and plans to maintain a presence on the site,
signing on as its first and exclusive confectionery advertiser.

   "Candystand.com has been and will continue to be an excellent tool
to connect our brands with our consumers, but now Wrigley's
involvement in the site will be as an advertiser and not as the
operator," said Martin Schlatter, Wrigley's Global Chief Marketing
Officer. "We look forward to working with Funtank and see this as a
win-win for both companies."

   Over the last 11 years, Candystand.com has experienced
overwhelming success due to word-of-mouth advertising, its
ever-expanding collection of top-quality, free online games, and its
incredibly loyal visitors, who spend nearly 13-minutes on the site per
visit. Over the years, Candystand.com's portfolio of games has swelled
to well over 100, most of which are exclusively available on the site.

   Candystand.com will be managed out of Funtank's New York City
offices. Please visit the site at www.candystand.com.

   About Funtank, LLC

   Funtank is a leading distributor of branded online gaming and
entertainment. It owns and operates Candystand.com, one of the web's
premier branded gaming portals, the site is visited by millions of
consumers each month who flock to the site's suite of over 100 flash
and shockwave games. Funtank is located in New York City.

   For more information about Funtank, please visit
http://www.funtank.com/

Coyne PR
Lisa Farynyk/Julie Matic
212-938-0166/ 917-224-0887
jmatic@coynepr.com

Copyright Business Wire 2008
Comments (0)
This discussion is now closed. We welcome comments on our articles for a limited period after their publication.