DeVito/Verdi Tailor Made for Men's Wearhouse Advertising Account

Tue Sep 23, 2008 9:00am EDT

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Strong Experience Helps Agency Land Full Service Strategy And
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NEW YORK--(Business Wire)--
Men's Wearhouse (NYSE: MW), the leading specialty retailer of
men's dress apparel in North America, has selected the New York
advertising agency DeVito/Verdi to handle its national advertising and
marketing communications account, it was announced today by George
Zimmer, CEO of Men's Wearhouse.

   The assignment calls for the agency to provide full service
marketing support and to develop strategic planning, advertising,
public relations, market planning, promotions, and P-O-S programs. The
selection of DeVito/Verdi follows a months-long review that included a
number of undisclosed advertising agencies.

   In addition to the Men's Wearhouse brand, DeVito/Verdi will also
handle marketing for the company's other retail brands: K&G, MW Tux,
Moores Clothing For Men (Canada), as well as new projects in

   DeVito/Verdi has garnered a reputation for creating highly
effective and memorable ads on behalf of such retail clients as
Meijer, Circuit City, Daffy's, Sports Authority, CarMax and dozens of
others. Given its success, the independent agency appeared to be the
perfect fit for the menswear retailer.

   "These folks really understand how to market in a tough retail
environment," said Zimmer.

   Men's Wearhouse, which is credited with providing a positive
retail experience by delivering on price, convenience, selection and
service, has long established itself as the helpful -- and reassuring
-- authority on men's suits and business casual attire.

   "I've always pointed to Men's Wearhouse as an example of great
retail advertising. Few retailers have executed an everyday retail
message to successfully drive traffic," said Ellis Verdi, president of
DeVito/Verdi. "We will undoubtedly look to this past work as the
benchmark for the advertising we hope to create that ascends to the
next level."

   About Men's Wearhouse

   Founded in 1973, Men's Wearhouse is one of North America's largest
specialty retailers of men's apparel with 1,285 stores. The Men's
Wearhouse, Moores and K&G stores carry a full selection of designer,
brand name and private label suits, sport coats, furnishings and
accessories and the MW Tux (formerly After Hours) stores carry a
limited selection. Tuxedo rentals are available in the Men's
Wearhouse, Moores and MW Tux stores.

   About DeVito/Verdi

   DeVito/Verdi, a privately held company, has been recognized as one
of the most exceptional creative agencies in the industry. Its lengthy
list of industry awards includes the top prizes at the Clios, Radio
Mercury, Cannes, Andy, Addy and One Show award ceremonies.

   DeVito/Verdi, which has been voted "Best Agency" six times over
the last 12 years by the AAAA, has created some of the most memorable
ad campaigns of the past 15 years. DeVito/Verdi strives for excellence
and maintains a unique level of prestige within the advertising
industry, as evidenced by its work for such clients as Meijer, The
National Association of Broadcasters, Sony, Canon, BMW, Circuit City,
Daffy's, Esquire Magazine, TimeOut Magazine, Grey Goose Vodka,
SteinMart, Reebok, Massachusetts General Hospital,, Office
Depot, Legal Sea Foods, Mount Sinai Medical Center, Pepsi/SOBE,
Corazon Tequila, Empire Kosher Chicken, Acura, CarMax, Sports
Authority and others.

   For more information on DeVito/Verdi, visit

Kelly Durcan, 212-431-4694

Copyright Business Wire 2008