DeVito/Verdi Tailor Made for Men's Wearhouse Advertising Account
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Strong Experience Helps Agency Land Full Service Strategy And Creative For All Divisions NEW YORK--(Business Wire)-- Men's Wearhouse (NYSE: MW), the leading specialty retailer of men's dress apparel in North America, has selected the New York advertising agency DeVito/Verdi to handle its national advertising and marketing communications account, it was announced today by George Zimmer, CEO of Men's Wearhouse. The assignment calls for the agency to provide full service marketing support and to develop strategic planning, advertising, public relations, market planning, promotions, and P-O-S programs. The selection of DeVito/Verdi follows a months-long review that included a number of undisclosed advertising agencies. In addition to the Men's Wearhouse brand, DeVito/Verdi will also handle marketing for the company's other retail brands: K&G, MW Tux, Moores Clothing For Men (Canada), as well as new projects in development. DeVito/Verdi has garnered a reputation for creating highly effective and memorable ads on behalf of such retail clients as Meijer, Circuit City, Daffy's, Sports Authority, CarMax and dozens of others. Given its success, the independent agency appeared to be the perfect fit for the menswear retailer. "These folks really understand how to market in a tough retail environment," said Zimmer. Men's Wearhouse, which is credited with providing a positive retail experience by delivering on price, convenience, selection and service, has long established itself as the helpful -- and reassuring -- authority on men's suits and business casual attire. "I've always pointed to Men's Wearhouse as an example of great retail advertising. Few retailers have executed an everyday retail message to successfully drive traffic," said Ellis Verdi, president of DeVito/Verdi. "We will undoubtedly look to this past work as the benchmark for the advertising we hope to create that ascends to the next level." About Men's Wearhouse Founded in 1973, Men's Wearhouse is one of North America's largest specialty retailers of men's apparel with 1,285 stores. The Men's Wearhouse, Moores and K&G stores carry a full selection of designer, brand name and private label suits, sport coats, furnishings and accessories and the MW Tux (formerly After Hours) stores carry a limited selection. Tuxedo rentals are available in the Men's Wearhouse, Moores and MW Tux stores. About DeVito/Verdi DeVito/Verdi, a privately held company, has been recognized as one of the most exceptional creative agencies in the industry. Its lengthy list of industry awards includes the top prizes at the Clios, Radio Mercury, Cannes, Andy, Addy and One Show award ceremonies. DeVito/Verdi, which has been voted "Best Agency" six times over the last 12 years by the AAAA, has created some of the most memorable ad campaigns of the past 15 years. DeVito/Verdi strives for excellence and maintains a unique level of prestige within the advertising industry, as evidenced by its work for such clients as Meijer, The National Association of Broadcasters, Sony, Canon, BMW, Circuit City, Daffy's, Esquire Magazine, TimeOut Magazine, Grey Goose Vodka, SteinMart, Reebok, Massachusetts General Hospital, Hotwire.com, Office Depot, Legal Sea Foods, Mount Sinai Medical Center, Pepsi/SOBE, Corazon Tequila, Empire Kosher Chicken, Acura, CarMax, Sports Authority and others. For more information on DeVito/Verdi, visit www.devitoverdi.com DeVito/Verdi Kelly Durcan, 212-431-4694 email@example.com Copyright Business Wire 2008