Media Power, IT FACTORY Team Up to Bring Augmented Reality Technology to B2B Communication

Media Power, IT FACTORY Team Up to Bring Augmented Reality Technology to B2B
Communication

NEW YORK, Sept. 24 /PRNewswire/ -- Media Power Inc., the recognized leader
in Augmented Reality, mobile technology's newest innovation, is pleased to
announce a partnership with IT FACTORYA/S, an IBM Premier Business Partner and
SaaS Specialist Partner.
IT FACTORYA/S is an independent software vendor (ISV) focusing on the
emerging market for Software as a Service -- (SaaS).
IT FACTORYA/S is a strong believer that in the future, all software will
be delivered, operated, serviced and maintained on line. IT FACTORYA/S
delivers to the global market "infrastructure as a service" and SaaS
enablement unified in their unique Platforms as a Service offerings.
Teaming with IT FACTORYA/S greatly enhances Media Power's ability to apply
its mobile technologies to B2B communications.
"Our new relationship with IT FACTORY represents a great opportunity for
us to find new and expanded markets for our mobile technology," says Rich
Jenkins, Media Power's CEO. "Thanks to IT Factory's extensive corporate
relationships, this partnership we are forming opens up a vast new business
audience for all mobile technology products, including our groundbreaking
Augmented Reality applications."
Augmented Reality promotes a totally new way for business-to-business to
interact via rich media, print, communication and support services. Using a
proprietary method of content delivery, Media Power provides unprecedented
reach for enterprises who want to send highly targeted messages directly to
potential and existing partner's and consumer's mobile devices.
"Augmented Reality represents the next, and quite possibly the most
powerful, weapon in a mobile communications arsenal by turning virtually any
prospect with a cell phone into a potential customer," says Jenkins.
"One of the most critical aspects of software as a service is the ability
to create value added dialogue with your prospects, partners and customers,"
says Stein Bagger, CEO of IT FACTORYA/S. He continues, "As the undisputed
leader in bringing Augmented Reality to the mobile market place, Media Power
gives us a new outlet for our cutting edge products and services."
About Media Power Inc.
Media Power is a unique technology company that provides an unprecedented
competitive advantage to advertisers who want to deliver video content to
people on the move. Its division, GetFugu, has one of the web's fastest
growing mobile databases with highly specific, detailed demographic profiles
of each member.
About IT FACTORYA/S
IT FACTORY was founded in 1997, developing applications for IBM's Lotus
Notes/Domino. In 2005 its was decided to transform IT Factory's business and
delivery model in order to become a leading provider in the emerging SaaS
market and to create a one-stop shop in the SaaS market place.
That transformation is manifesting itself this year by the commercial
introduction of IT Factory's platform as a service.
SOURCE Media Power Inc.

Rich Jenkins of Media Power Inc., +1-212-857-9000