MonaVie Announces Pulse: The New Heart-Healthy Acai Beverage

Thu Sep 25, 2008 6:00am EDT

* Reuters is not responsible for the content in this press release.

SALT LAKE CITY--(Business Wire)--
MonaVie (www.monavie.com), maker of the premier blend of the
Brazilian acai berry, announces today the launch of a new product in
its line of functional beverages--MonaVie Pulse. A scientifically
formulated acai infusion, new MonaVie Pulse was created to support the
cardiovascular system and help maintain existing healthy cholesterol
levels.

   MonaVie Pulse will be available to consumers in the United States
on Friday, September 26, 2008, through MonaVie's network of
independent distributors. Preview new MonaVie Pulse.

   "MonaVie is pleased to introduce the first acai beverage to
address the demand for foods delivering heart beneficial ingredients,
as consumer concerns over heart related issues continue to increase,"
says Vice President of Product Management, Jeff Graham. "What better
timing than during National Cholesterol Education Month to introduce
MonaVie Pulse and educate our distributor workforce on heart healthy
habits which are a pivotal part of MonaVie's health and wellness
mission."

   As a companion to MonaVie Original and Active products, the new
MonaVie Pulse formula is enriched with plant sterols, which studies
suggest play a key factor in lowering cholesterol. The new functional
beverage serves as a natural and convenient alternative to
encapsulated nutritional supplements, delivering a powerful dose of
antioxidants and phytonutrients that nutritionally support
cardiovascular health. The heart-healthy formula contains a blend of
plant sterols, resveratrol and omega 3 fatty acids.

   "A daily serving of MonaVie Pulse gives you 0.8 grams per day of
plant sterols, delivering the benefits you need to potentially impact
the health of your heart," says Graham.

   According to the Food and Drug Administration, foods containing at
least 0.4 grams per serving of plant sterols, eaten twice daily with
meals for a daily total intake of at least 0.8 grams and as a part of
a diet low in saturated fat and cholesterol, may reduce the risk of
heart disease.

   The MonaVie formula is a blend of 19 fruits, including the
antioxidant-rich acai berry as the foundation ingredient. Acai
contains concentrated levels of anthocyanins--a family of antioxidants
that assists in neutralizing the harmful effects free radicals can
have on the body. Unsaturated fats found in the acai fruit at
unusually high concentrations facilitate the fruit's antioxidant
compounds. On a gram-for-gram basis, MonaVie's freeze-dried acai has a
higher ORAC score--a measure of antioxidant power--than any other
fruit or vegetable tested to date (J Agric Food Chem., 2006:
54(22):8604-10).

   About MonaVie LLC

   MonaVie LLC is a rapidly growing company that distributes products
to markets around the world.

   Introduced in January 2005, MonaVie develops and markets
scientifically formulated, premium quality products, specifically for
person-to-person distribution. Developed with a philosophy of
Balance-Variety-Moderation, MonaVie brand products deliver
phytonutrients and antioxidants to promote and maintain a healthy and
active lifestyle. For more information on MonaVie brand products, call
1-866-217-8455, or visit www.monavie.com.

MonaVie LLC
Julie Jenkins, 801-748-3503
Public Relations Manager
juliej@monavie.com

Copyright Business Wire 2008
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