Leads360 Names Dan Morefield President and CEO

Tue Sep 30, 2008 8:00am EDT

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Company Co-Founder and Former CEO Takes on New Role in Key
Management Position
LOS ANGELES--(Business Wire)--
Leads360 announced, today, that Dan Morefield has been named
President and CEO. Morefield, former COO of Experian Consumer Direct,
succeeds Jeff Solomon, Leads360's founding CEO. Solomon will now
assume the Senior Vice Presidency and will focus on product and
technology development. The new executive positions are effective Oct.

   As an accomplished and renowned business leader, Morefield brings
more than 25 years of technology, management and operations experience
to Leads360.

   "Dan is the perfect leader for Leads360," said Solomon. "His
extensive technology background and vision for the potential of lead
generation uniquely complements Leads360's efforts to make sales leads
more valuable. His strong management experience will help shape
Leads360 as we continue our growth and expansion into new areas."

   "Jeff Solomon and the Leads360 team have made important
breakthroughs in how leads are bought, managed, and converted into
customers," Morefield said. "The company's efforts have made lead
generation easier to manage and made the results of lead generation
campaigns more measurable. Under Jeff's leadership, Leads360 has set
the standard for lead management by consistently delivering the best
experience to users across a variety of industries," Morefield
continued. "I have been enormously impressed with the business and
market position that the team has established with Leads360, and I am
thrilled by the opportunity to advance Leads360 to its next phase of

   "In the years I have known and worked with Dan Morefield, he has
consistently shown the leadership and management capabilities that
will make him a success at Leads360," said Ed Ojdana, Leads360 board
member and former CEO of Experian Interactive. "We feel extremely
fortunate to have someone of Dan's stature leading the management team
of the company."

   In addition to his experience as COO at Experian Consumer Direct,
Morefield has served as CIO at Overture Services (acquired
by Yahoo! in 2004) from 2001 to 2005, where he led the company's
operations and technology teams as the company grew to over $2 billion
in revenue.

   To learn more about Leads360 and its platform of lead management
products, please visit www.leads360.com or call 888.508.4462.

   About Leads360 Inc.

   Leads360 is the market and technology leader in Web-based customer
acquisition and lead management solutions. The company enables buyers
and sellers of consumer Internet leads to achieve unparalleled return
on investment. Clients can realize maximum lead value through our
purpose-built technology, success-driven training, a highly responsive
support team and superior intelligence surrounding lead performance.
Leads360 currently manages more than 14,000,000 leads and serves over
500 clients in the most competitive business-to-consumer industries.
For more information, visit www.leads360.com.

Meghan Schinderle, Public Relations Manager

Copyright Business Wire 2008
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