Edelman Adopts dna13 Platform

Tue Sep 30, 2008 8:02am EDT

* Reuters is not responsible for the content in this press release.

NEW YORK and OTTAWA, Sept. 30 /PRNewswire/ - Edelman, the world's largest
independent public relations firm, and dna13, a leading Software-as-a-Service
(SaaS) solution provider for brand and reputation management, today announced
Edelman is standardizing on dna13 as their enterprise PR platform. The goal is
for all 3,200 Edelman employees spanning 26 countries and 53 offices to use
dna13 to manage the firm's media monitoring, directories, analytics, document
management and client reporting. Edelman will also extend the platform to
clients to enable agency-client team members to work on a common platform.
"The dna13 platform enables all our staff to access the best traditional and
social media monitoring, contacts, reporting and analysis tools, in every
country we operate, and support our core services by providing every account
team with their own client portal", said Derek Creevey, chief of staff,
Edelman.
dna13 empowers organizations with the ability to monitor, manage and measure
their brand and reputation in real time. dna13 consolidates media content
sources (including broadcast, print and social media),critical brand data
(such as positioning statements and marketing briefs) and key stakeholder
information (including complete communications records, journalists contacts
and editorial calendars) into a brand data warehouse and provides a suite of
integrated applications to help organizations better manage and automate the
end-to-end PR processes. dnaEnterprise is built on an enterprise class
architecture that delivers the scalability, reliability and security demanded
by global organizations.
dna13 and Edelman have worked together to design a firm-wide platform that
couples access to best-in-class media monitoring, media contact databases and
content in every country it operates, with analytics and reporting
functionality to inform, support and evaluate client programs worldwide.
"Being selected by Edelman, the biggest independent PR agency in the world, is
a testament to our product", said Chris Johnson, CEO, dna13. "Delivering the
world's largest global PR solution is a testament to our team. From day one,
dna13 was built to meet the complex, global demands of today's largest
companies and most valued brands. We are honored and proud to have been chosen
by Edelman to deliver a solution so essential and core to their business."

About Edelman

Edelman is the world's largest independent public relations firm, with 3,200
employees in 53 offices worldwide. Edelman was named "Large Agency of the
Year" in 2008 by PRWeek and a top-10 firm in the Advertising Age "2007 Agency
A-List," the first and only PR firm to receive this recognition. CEO Richard
Edelman was honored as "2007 Agency Executive of the Year by both Advertising
Age and PRWeek. PRWeek also named Edelman "Large Agency of the Year" in 2006
and awarded the firm its' "Editor's Choice" distinction. For more information,
visit www.edelman.com.

About dna13

dna13 is a leading Software-as-a-Service (SaaS) solution provider for brand
and reputation management. Our flagship product, dnaEnterprise, is an
on-demand solution designed to help global organizations manage, monitor and
measure their brand and reputation in real time. dnaEnterprise consolidates
media content sources, critical brand data and key stakeholder information
into a brand data warehouse and provides a suite of integrated applications to
help organizations better manage and automate the end-to-end PR processes.
dnaEnterprise is built on an enterprise class architecture that delivers the
scalability, reliability and security demanded by global organizations. More
than 100 brands rely on the dna13 platform. Visit www.dna13.com for more
information.
SOURCE  DNA13 INC.

Alecia O'Brien, dna13, (613) 884-1979, aobrien@dna13.com
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