Oracle Buys Advanced Visual Technology

Enhances Oracle's Insight-Driven Retail Solution Suite with 3D Visual Macro
Space Planning
REDWOOD SHORES, Calif., Oct. 1 /PRNewswire-FirstCall/ --

News Facts

-- Oracle today announced that it has entered into an agreement to
acquire Advanced Visual Technology Ltd. (AVT), a leading provider of
3D visual macro space planning software for retailers.
-- AVT enables retailers to collaborate with their stores and supplier
partners to design and plan retail floor space in real time with a
current photo-realistic view of each store.
-- AVT products combined with Oracle Retail's comprehensive application
suite is expected to increase the profitability of a store's selling
space through enhanced space allocation and performance monitoring
across categories, aisles, departments and the entire store.
-- AVT employees and management are expected to join the Oracle Retail
Global Business Unit.
-- The transaction is expected to close in the second half of 2008.
Until the deal closes, each company will continue to operate
independently. Financial details of the transaction were not
disclosed.

Supporting Quotes

-- "Adding AVT to our portfolio of retail applications further builds on
our strategy of providing broad and deep industry solutions that help
transform the economics of retail businesses," said Duncan Angove,
Senior Vice President and General Manager, Oracle Retail. "The
combination of Oracle and AVT will create an industry-leading macro
space management solution that will maximize profitability through
better allocation of selling space. This will help enable retailers
to gain rapid and profitable ROI from every inch of store space and
help Oracle further realize its vision for insight-driven retailing."
-- "Some of the world's leading retail companies already use AVT products
to deliver optimized return on space utilization and retail customer
experience," said Victor Baneth, CEO of Advanced Visual Technology.
"AVT's 3D visual macro space planning, collaboration and compliance
capabilities will add to Oracle Retail's growing list of solutions
that can help stores and retailers maximize profitability."

Supporting Resources

-- Oracle-Advanced Visual Technology information page
(http://www.oracle.com/avt/index.html)
-- Customer Letter
(http://www.oracle.com/avt/customer-letter.html)
-- Partner Letter
(http://www.oracle.com/avt/partner-letter.html)
-- Overall Presentation
(http://www.oracle.com/avt/avt-general-presentation.pdf)
-- About Oracle Retail
(http://www.oracle.com/industries/retail/index.html)

About Oracle
Oracle (Nasdaq: ORCL) is the world's largest enterprise software company.
For more information about Oracle, please visit our Web site at
http://www.oracle.com.
(Logo: http://www.newscom.com/cgi-bin/prnh/20020718/ORCLLOGO)
Trademark
Oracle is a registered trademark of Oracle Corporation and/or its
affiliates. Other names may be trademarks of their respective owners.
SOURCE Oracle

Kevin Ruane of Oracle Public Relations, +1-650-506-6610,
kevin.ruane@oracle.com, or Roy Lobo of Oracle Investor Relations,
+1-650-506-0483, investor_us@oracle.com