Auntie Anne's(R) Celebrates October's National Pretzel Month

Wed Oct 1, 2008 3:33pm EDT

* Reuters is not responsible for the content in this press release.

Limited Time Promotion Offers Consumers Twice the Pretzel Fun

LANCASTER, Pa., Oct. 1 /PRNewswire/ -- Auntie Anne's(R) Pretzels, known for
freshly baked, hand-rolled soft pretzels, today celebrates the beginning of
National Pretzel Month by offering its loyal customers a "double up" promotion
and releasing some little known pretzel fun facts.

The pretzel has come a long way since it was first created in 610 A.D. by an
Italian monk who twisted leftover dough to resemble his students, who folded
their arms across their chests when praying. The finished product, called
"pretiolas," or "little rewards" in Latin, spread throughout Europe and was
considered a symbol of good luck, long life, and prosperity.

Now, the annual United States pretzel industry is worth over $550 million, and
the average American consumes about 1.5 pounds of pretzels per year.
Southeastern Pennsylvania, home to Auntie Anne's corporate headquarters, is
considered the birthplace of the American pretzel industry.(1)

In honor of National Pretzel Month, Auntie Anne's is offering customers an
'any two' combo at all of its U.S. locations. During this promotion, customers
can choose two items among the Pretzel Stix and Pretzel Dog offerings for a
value price when they purchase the products together.  For instance, they can
choose a Pretzel Dog and an order of Cinnamon Sugar Stix, or two orders of
Stix, or two Pretzel Dogs.  The promotion will continue to be offered until
Nov. 2.

"Throughout our 20 years of business, consumers around the world have enjoyed
the fresh-from-the-oven quality and signature taste of our hand-rolled soft
pretzels. We're appreciative of the millions of loyal customers who have made
eating an Auntie Anne's pretzel part of their shopping, traveling, and
entertainment experiences," said Auntie Anne's President and CEO Samuel R.
Beiler.

Based in Lancaster, Pa., Auntie Anne's has more than 300 franchisees in over
950 locations in 19 countries. The company has been ranked number one in the
pretzel category by Entrepreneur's Franchise Survey for six years, and in
2007, Auntie Anne's announced annual sales figures topping $300 million.  And
that's not the only way Auntie Anne's makes its mark:

    --  Auntie Anne's makes over 500,000 pretzels every two days, which is
        enough to feed the entire population of Auntie Anne's home of
        Lancaster County, Pa.



    --  You could fill the seats in Citizens Bank Park, the home of the
        Philadelphia Phillies baseball team, with the number of Pretzel Dogs
        Auntie Anne's sells in a single weekend.



    --  Traveling to Singapore?  Try a seaweed-flavored pretzel on the beach. 
        Fancy a pretzel with dates? Then hop on a plane to Saudi Arabia to try
        this specialty Auntie Anne's flavor.



    --  Every year, Auntie Anne's rolls over 95 million pretzels. If
        pretzels were dollars, that would pay the salary of Johnny Depp, last
        year's highest paid actor according to FORBES magazine.



    --  In June 2006, Auntie Anne's sold its billionth pretzel. 
        That's billionth!



    --  The biggest pretzel ever baked spanned 12 feet across, and was created
        by Auntie Anne's franchisees from Lake Charles, LA.



    --  While it typically takes between eight and 10 seconds to roll an
Auntie
        Anne's pretzel, the fastest pretzel rolled on record took just four
        seconds.



(1) Answers.com. http://www.answers.com/topic/pretzel. Accessed on September
12, 2008.

About Auntie Anne's 
Celebrating its 20th year of operation, Auntie Anne's is the leader in the
broader category of on-the-go snacks. Auntie Anne's mixes, twists, and bakes
pretzels to golden brown perfection in full view of customers. Auntie Anne's
is committed to pretzel perfection by guaranteeing you will love its pretzels
or they will replace them with ones that you do. For more information, please
visit www.auntieannes.com.




SOURCE  Auntie Anne?s, Inc.

Laura Kelly, GolinHarris, +1-212-373-6005, lkelly@golinharris.com; Valerie
Kinney, Auntie Anne's, Inc., +1-717-435-1610, valeriek@auntieannesinc.com
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