Taliera Texas Brands Re-Launches Red Eye Texas Style Bloody Mary Mix Across the U.S.

Thu Oct 2, 2008 9:37am EDT

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Taliera Texas Brands Re-Launches Red Eye Texas Style Bloody Mary Mix Across
the U.S.
Taliera Texas Brands, LLC announced today that it has re-launched Red Eye
Bloody Mary across the U.S. Red Eye is a leading Bloody Mary brand in the
Texas market with a growing presence in markets throughout the U.S.

CARMEL, Ind., Oct. 2 /PRNewswire/ -- "This re-launch of the Red Eye brand
is our first step in creating value for our shareholders, our customers, and
our team," said J. Smoke Wallin, CEO of Taliera Holdings. "Red Eye's new
premium brand packaging represents our first major move since acquiring Red
Eye in March. Our strategy is to provide our brand with the marketing support
and senior level attention necessary to enhance its market position, leverage
our industry relationships to expand its distribution, and successfully launch
line extensions and new products."
    "We are very excited by the new premium Red Eye," said Don Hammond,
President of Taliera Texas Brands. "Red Eye has been a strong Texas brand for
nearly 25 years and has had widespread success in select markets around the
US. Taliera has moved to activate this brand with the wine, spirits and beer
distributors across the nation." Mr. Hammond, who began his career with P&G
and Gallo and has extensive experience in both large spirits brand companies
and wholesalers, continued, "When we looked closely at the Red Eye footprint,
we realized it was being distributed in a handful of states, by some of the
finest distributors in the industry, all of whom we know. Red Eye simply
needed focused sales and marketing support to gain additional distribution in
national accounts, large retailers and control states. This national re-launch
is our first step in executing our plan."
    U.S. retail sales of gourmet, specialty and premium foods and beverages
are growing at much faster rates than those of the overall food and beverage
industry, surging 10.9% to $59.0 billion in 2007 and posting a compound annual
growth rate of 11.1% for the 2003-2007 period. Within the total cocktail mix
business, industry estimates for market size are over $750 million annually.
The specialty, gourmet and all-natural segment of cocktail mixes is growing at
significantly higher growth rates than the overall market. With over 39
million gourmet consumers in the U.S. today, these trends are expected to
continue for the next decade.
    Red Eye Brand Bold and Sassy Bloody Mary Mix is a complete Bloody Mary Mix
with natural ingredients. It is handcrafted in small batch production. Red Eye
has a big Texas taste that beats all the rest.
    "In these challenging economic times, the global beverage industry
provides a safe haven for intelligent investment," said Mr. Wallin. "We
believe tough market conditions create opportunities if you know where to
look. Red Eye is an example of this strategic worldview."
    About Taliera
    Taliera is a company focused on acquiring and operating businesses and
brands in the global beverage industry. Taliera's team and partners have
extensive experience in the global beverage alcohol and consumer packaged
goods industries. Red Eye is Taliera's first brand acquisition and provides
entry into the global beverage, specialty, natural and organic food markets.
SOURCE  Taliera Holdings LLC

John Wallin of Taliera Holdings LLC, +1-317-574-6401, fax, +1-317-574-6424,
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