Trulia Launches MLS Partnership Initiative

New Team Charged With Developing Industry Partnerships and
Expanding Online Presence for MLS Members; Newest Partners Include
Southern California MLS and CLAW MLS
SAN FRANCISCO--(Business Wire)--
Trulia.com, the best place to start a real estate search, has
created a new business development group to form partnerships with
Multiple Listing Service (MLS) providers. The move is in response to
growing interest from MLSs and the Association of REALTORS(R) who want
to ensure their members' listings are available and accurately
represented to consumers searching for real estate online.

Mark Weiss has been hired as director of business development for
real estate to lead this new initiative. Mark is an Internet marketing
veteran with companies including Yahoo! HotJobs, Federated Media
Publishing and Eurekster, where he led business development making
partnerships with Fortune 500 companies such as Forbes.com and Time
Inc. Trulia has also retained industry veteran, Lloyd Graves,
president and founder of RealAlliance Consulting, LLC, as a consultant
to assist in building the new MLS/Association of REALTORS(R)
Partnership division. Lloyd brings 33 years of real estate industry
experience with Supra Products (now GE Security), NWMLS and
HouseValues, Inc.

"Mark's success record of growing vertical search companies is
outstanding and combining his talents with Lloyd's 33 years of real
estate industry experience provides a powerful duo to lead our new
group," said Sami Inkinen, COO of Trulia. "Consumers want the most
complete and accurate information possible when searching for homes
online. Combining new MLS partnerships with Trulia's user-friendly
interface will allow consumers to have the best real estate search
experience on the Internet."

Trulia offers MLSs and associations several unique marketing and
educational benefits, including:

-- Syndication of listings to Trulia.com, with 5 million unique
monthly users and 250% annual traffic growth, at no cost

-- Trulia's partnership with Threewide (ListHub) and Point2 make
syndicating listings an easy process for both MLSs and their
members

-- Free consumer facing search functionality for MLSs and
association websites. An example of this can be seen at
http://www.silvar.org

-- Free website tools for your site that include innovative new
applications like Trulia Stats, TruliaMap, TruliaVoices, and
Trulia Searchbox. More information on these tools can be found
at http://www.trulia.com/tools

-- Free reporting tools and online profiles to help MLS and
association members boost their online presence and brand

-- Valuable educational classes in a variety of online marketing
topics, including how to rise above the competition in the
crowded online real estate space, and how to make the most of
free opportunities to connect with serious buyers and sellers
online.

Industry leaders recognize the value Trulia provides to Multiple
Listing Services and their members:

"With the fear of the Internet now put to rest, our agents and
brokers realize that the name of the game is maximum exposure," said
Russ Bergeron, CEO of SoCal MLS. "At SoCalMLS we have made it easy for
our customers to be able to syndicate their listings to sites like
Trulia. Via ListHub they can easily control the destinations of their
listings, and in return get back statistics on how effective their
advertising venues are. The increased number of eyeballs has resulted
in increased website traffic for our listing brokers. SoCalMLS is
pleased to provide services like this because we recognize the value
of sites like Trulia."

Over 15 MLSs and associations are now providing member benefits
through Trulia, including Silicon Valley Association of Realtors
(SILVAR), MLS Property Information Network (MLSPIN), the Real Estate
Board of New York (REBNY), MLS Long Island (MLSLI), Southern
California MLS (SoCalMLS) and CLAW MLS.

For more information about how your MLS or Association members can
benefit from Trulia's real estate search engine or online marketing
applications, email MLS@Trulia.com.

About Trulia Inc.

Trulia, Inc. (http://www.trulia.com), a residential real estate
search engine and the fastest-growing U.S. real estate Web site
(comScore), has revolutionized online home search by offering a rich,
intuitive user experience that points consumers directly to listings
on agent and broker Web sites. By partnering with the real estate
industry, including 93 of the top 100 largest U.S. brokers, Trulia
helps approximately 4.5 million unique visitors per month find
information on homes for sale using custom search criteria. The site
also provides market trends and neighborhood data at the hyper-local
level, as well as Trulia Voices, a real estate Q&A community, that
enables consumers and professionals to exchange information about
their local markets. For more information, visit
http://www.trulia.com/.

Trulia
Ken Shuman
kshuman@trulia.com
or
Oonagh Morgan, 415-848-7169
oonagh@sutherlandgold.com

Copyright Business Wire 2008