Teradata Breaks the Affordability Barrier to Analyzing Petabyte-Sized Data Volumes

Teradata's Extreme Data Appliance Affordably Scales to 50
Petabytes and Beyond
LAS VEGAS--(Business Wire)--
Teradata Corporation (NYSE:TDC), the world's largest company
solely focused on data warehousing and enterprise analytics, today
announced the newest member of its "purpose-built" platform family,
the Teradata Extreme Data Appliance 1550, which enables customers to
affordably extend their analytic reach into 50 petabytes or more of
detailed behavioral and process data.

"The Teradata Extreme Data Appliance, with the full depth and
breath of Teradata capabilities, enables customers to break down the
cost barrier which previously prevented access to the intelligence
hidden within petabytes of data," said Scott Gnau, chief development
officer, Teradata. "The digitalization of data and broad deployment of
internet and mobile consumer applications has created exploding
volumes of data. Our customers knew that there was immense value in
this data, but the volumes demanded a significant investment.
Listening to our customers, Teradata has solved this problem.
Teradata's Extreme Data Appliance makes it affordable for business
users to deploy analytics on petabytes of data starting at $16,500 per
terabyte at U.S. list price. Customers will no longer have to settle
for not getting insights from extremely large data volumes."

The Teradata Extreme Data Appliance is a purpose-built analytical
platform positioned for a small group of users who have specialized
analytics typically within a department. It enables these users to
perform analysis on extreme volumes of data, previously regarded as
impractical, from data sources such as website clickstream, regulatory
multi-year compliance, manufacturing processing and testing,
RFID-product movement and cell phone network usage.

Teradata takes the technology and cost/performance lead in the
telecommunications data warehouse market. Customers can now collect,
enrich and analyze massive volumes of call data records (CDR) and data
detail records, at a fraction of the previous cost and with all of the
power and maturity they expect from Teradata. The Teradata Extreme
Data and CDR Appliance provides a low-cost, out-of-the-box system with
full integration and analysis of all call routing activity including
switch, pre-mediated and post-mediated voice and data records, without
any limit in scalability.

This robust data warehouse for telecommunications carriers
provides new insights at a level of granularity previously
unthinkable, for use across the enterprise in areas such as: network
engineering and operations, finance, customer service, marketing,
billing and fraud prevention. In addition to the 50-plus petabytes of
user data utilizing existing Teradata compression technology, Teradata
Labs is in alpha testing to deliver more than 20 times improvement in
data compression.

The appliance includes a CDR-focused version of the market-leading
Teradata Communication Logical Data Model, Teradata professional
consulting services and the Teradata 12 database. In addition,
Teradata works closely with partners' data integration and business
intelligence tools for loading data and business analytics.

Teradata is the first provider to make it affordable and possible
for customers to get answers from petabytes of data to questions like
the following through the deep analysis of extreme quantities of data.
Why did a website visitor not buy a specific product? If 10 percent of
the customers who visit a company's website buy a product, what can we
learn about the other 90 percent who may show a propensity to purchase
the same product? This type of analysis has been considered too hard,
too expensive and too complicated. However, by analyzing the
behavioral "foot print traffic" of customers' website data, businesses
can better understand which individuals may also have an interest in
the product. These insights can have a real impact on corporate
revenue.

-- Engine manufacturers have not been able to capture and analyze
the nearly one petabyte of engine test and maintenance data
needed to enhance the performance and reliability of engines.
During a typical 40-year life span, engines generate enormous
volumes of data that offer insights into when the engine
should receive maintenance, new parts, or when it should be
taken out service. Current analysis will be enhanced by
looking at trends over a longer period of time.

In addition to solely performing analytics, the affordability of
the Teradata Extreme Data Appliance makes it an excellent platform for
the intelligent storage of archived data. Rather than storing it
off-line in an archival storage device, making retrieval cumbersome,
this data can now be easily available for instant access at an
affordable price.

-- Global governmental compliance regulations are now requiring
companies to provide records spanning 7 years and beyond in a
timely fashion. For example, the call traffic for a typical
telecomm firm's network can result in over a 100 terabytes of
data yearly making compliance a challenge and expensive.

"Intel and Teradata have been working together to develop leading
data warehouse products in the enterprise for well over two decades,"
said Kirk Skaugen, vice president and general manager, Intel's Server
Platforms Group. "We are pleased the Teradata architecture leverages
the performance and energy efficiency of the quad-core Intel(R)
Xeon(R) processor to provide world-class analytic capabilities to
their customers."

The Teradata Extreme Data Appliance, based on the field proven
Teradata platform technologies, is an affordable, fully integrated,
scalable platform with the quad-core Intel(R) Xeon(R) processor,
industry standard high capacity storage, running on Novell(R) SUSE(R)
Linux, and the marketing-leading Teradata 12 database and utilities.
All components are pre-installed and the appliance is currently
available.

The Teradata Extreme Data Appliance has the same energy-efficient
architecture as the rest of the Teradata platform family and, with its
high data-to-floor-space ratio, it reduces data center and operational
costs.

The Teradata Extreme Data Appliance joins the growing
Purpose-Built Teradata Platform Family, which includes the Teradata
Data Mart Appliance, the Teradata Data Warehouse Appliance and the
Teradata Active Enterprise Data Warehouse. Leveraging the Teradata
database, the Teradata platform family offers customers the ability to
take advantage of the proven power of Teradata for all their
analytical needs throughout their enterprise.

About Teradata

Teradata Corporation (NYSE: TDC) is the world's largest company
solely focused on raising intelligence through data warehousing,
consulting services and enterprise analytics. Teradata is in more than
60 countries and on the web at www.teradata.com.

Teradata is a registered trademark of Teradata Corporation in the
United States and other countries.

-0-
*T

Note:

Definition of a Petabyte:
A Terabyte is 10 to the 12th power bytes - a 1 followed by 12 zeroes.
A Petabyte is 10 to the 15th power bytes - a thousand Terabytes - a 1
followed by 15 zeroes.
Fifty Petabytes is - 50 followed by 15 zeroes.

If every PC had a 50GB hard drive, storing a petabyte would take
20,000 PCs and 50 petabytes would take 100,000 PCs.
*T

Teradata Corporation
Dan Conway, 858-485-3029
dan.conway@teradata.com

Copyright Business Wire 2008