The HoneyBaked Ham Company of Georgia Launches Bonfetti Online Store for Unique,...

Tue Oct 14, 2008 1:48pm EDT

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The HoneyBaked Ham Company of Georgia Launches Bonfetti Online Store for Unique, Stylish Gifts and Entertaining

ATLANTA--(Business Wire)--
From the people who have been gracing dinner tables with legendary
HoneyBaked Hams for decades now comes the perfect source for unique
gifts and entertainment ware: Bonfetti, the new online store
(www.bonfetti.com) launched by The HoneyBaked Ham Company of Georgia.

   With the season for gift giving and entertaining only weeks away,
the timing couldn't be better. Bonfetti is the parent company's latest
endeavor to bring together elegant entertainment in a casual, fun
style with accessories to accompany any gathering.

   "Entertaining in good fun is Bonfetti's motto, and a mantra we
live by," said Jo Ann Herold, chief marketing officer for The
HoneyBaked Ham Company of Georgia. "The vision for Bonfetti stemmed
from a void in the entertaining gift segment. We created Bonfetti to
exist as a place where shopping for friends and family is fun, and the
products are timeless and possess style, sophistication and fun."

   An expert in entertaining in its own right, HoneyBaked Ham Company
of Georgia has been part of the celebration at family gatherings,
holiday dinners, showers and other events for more than 50 years.
Building on that tradition, Bonfetti applies that knowledge to create
a gifting and entertaining online experience. Bonfetti's buyers have
searched the globe for unique, handcrafted and hard to find pieces to
incorporate into their collection.

   From one-of-a-kind pottery pieces and hand-decorated candles, to
table linens, serving pieces and golf and billiard inspired barware,
Bonfetti is an online shopping destination offering goods and wares
you won't find at other retail sites. Its collection clearly
communicates Bonfetti's belief that entertaining is good fun. The
online store also works to offer something for everyone and every
budget, with prices ranging from $9.99-$324.99. Shoppers and party
hostesses can peruse the online store's offerings at www.bonfetti.com.

   Bonfetti has gifts that cover every theme from Urban Chic, Italian
Casual, ladies night, wine tastings and poker night to gifts perfect
for every occasion such as holidays, housewarmings, weddings,
birthdays and more.

   Online holiday shopping jumped by nearly 20 percent in 2007, with
Americans spending $29 billion through Internet shopping and
purchases. About a third of Americans state they expected to shop
online during the holidays, in the comfort of their homes and without
having to fight crowds.

   Bonfetti is headquartered out of the HoneyBaked Ham Company of
Georgia's corporate office in Norcross. The company's website went
'live' in early October.

   For more information on Bonfetti, visit www.bonfetti.com or call
1-800-408-8564.

For Bonfetti
McRae
Stephanie Milo, 404-917-0682
smilo@mcrae.com

Copyright Business Wire 2008
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