Walgreens Begins Retail Sale of Identigene DNA Paternity Test Kit

Mon Oct 20, 2008 7:25am EDT

* Reuters is not responsible for the content in this press release.

America’s Largest Drug Store Chain is Now Selling the Identigene
DNA Paternity Test Kit Over-the-Counter at 4,785 Stores Across the
Country. Identigene’s Retail DNA Testing Service Can Be Used for
Personal Peace-of-Mind or Legal Proceedings.
SALT LAKE CITY--(Business Wire)--
Identigene today announced Walgreens has begun over-the-counter
retail sales of the Identigene DNA Paternity Test Kit. It is the first
DNA test kit to ever be sold over-the-counter and, with the addition
of Walgreens, is now available in more than 15,000 retail locations in
48 states. Walgreens is also offering the DNA paternity test kits
through its Web site, Walgreens.com.

   Prior to the advent of the Identigene DNA Paternity Test Kit, the
generally known method of obtaining a DNA paternity test often
required court involvement, weeks of waiting for results, and a cost
of several hundreds of dollars. Identigene's retail kit makes the
process a more convenient and affordable service available in the
family planning or home diagnostic aisle of the local pharmacy.

   First offered in a retail storefront in November 2007, Identigene
has since sold more than 60,000 DNA Paternity Test Kits nationwide.
"People with paternity questions responded immediately to purchasing
the test kits at their local drug store," said Identigene COO Doug
Fogg. "It is a convenient and familiar place for people to buy
products they can trust."

   DNA paternity testing is the most powerful and accurate method of
determining parentage. Identigene's laboratory routinely provides test
results with probabilities of paternity greater than 99.99 percent. A
pioneer in DNA family relationship testing since 1993, Identigene is
accredited by AABB.

   DNA paternity test participants collect a DNA sample by rubbing
the inside of their mouths using swabs provided in the kit. The DNA
samples, along with consent forms and lab fee, are then sent in a
postage-paid return envelope to Identigene for processing. Results are
available within three to five business days of receipt at the
laboratory. Customers can choose to receive results by mail or online
through a secured Web service. All information remains strictly
confidential.

   Although the Identigene kit is not intended for legal purposes,
consumers who wish to use the results for legal proceedings may
contact Identigene customer service to coordinate specific specimen
collection and chain-of-custody procedures with a disinterested
third-party. While the specimen collection process is different for
legal testing, the laboratory analysis and reporting for Identigene's
DNA testing is the same for both legal and personal purposes.

   Online Press Room

   The Identigene DNA Paternity Test Kit online pressroom is
www.DNAtesting.com/presskit, and provides access to past press
releases, high-resolution images, B-roll footage and a store locator.

   Availability and Pricing

   The Identigene DNA Paternity Test is now available in 4,785
Walgreens outlets. It will not be offered in New York because a state
law requires a doctor's prescription or a court order to initiate a
DNA test.

   Suggested retail price for an Identigene DNA Paternity Test
Collection Kit is $29.99. The Walgreens.com price is the same, plus
shipping. The laboratory and processing fee for the personal test is
$119. The laboratory and processing fee for test results for legal
proceedings is $319.

   About Identigene

   Identigene, a Sorenson Genomics company, was founded in 1993 and
was the first DNA testing laboratory in the world to commercially use
modern STR technology for paternity testing. Identigene offers a full
range of DNA testing services including tests used to determine
paternity, siblingship and other familial relationships, as well as
DNA tests for legal purposes such as immigration, child custody,
settling estates and resolving other family-related situations.
Additional information about Identigene and its DNA testing services
is available by visiting www.DNAtesting.com.

Identigene Public Relations
Jacob Moon, 801-490-1017
jacob@sorensoncompanies.com

Copyright Business Wire 2008
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