Actor Paul Sorvino's Latest Production: Pasta Sauces!
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GREENVILLE, Del., Oct. 20 /PRNewswire/ -- What does a world-renowned actor do as an encore? "Something I've wanted to do for a long time: Put my family's pasta sauce recipes, that were handed down for generations, in a jar," says Paul Sorvino. The veteran performer of stage and screen has ancestral roots in the Neapolitan region of Italy, an area famous for its extraordinary foods and flavors. (Photo: http://www.newscom.com/cgi-bin/prnh/20081020/NY40019 ) So, beginning next month, that's exactly what the acclaimed actor will do. The "stars" in Sorvino's newest venture will be the authentic Neapolitan sauces themselves: marinara, arrabbiata, puttanesca, and Italian vodka. Sorvino is certain anyone who tries the sauces will give them rave reviews, particularly because of the all-natural, fresh ingredients he uses. Unlike many sauces in a jar that are made with dried herbs, the ingredients in ours are purely natural, he says. Everything is "simply the finest," a slogan which his company, Paul Sorvino Foods, has trademarked. The slogan, along with the actor's photo, appears on the label of every jar. Among the ingredients in each special sauce: pure olive oil from the Puglia region of Italy, San Marzano tomatoes (considered by many chefs to be the best sauce tomatoes in the world because they were first grown in volcanic soil in the shadow of Mount Vesuvius, believed to act as a filter for impurities), fresh basil, fresh oregano, salt and pepper. Sorvino, who's been cooking since he was 12 years old --- his parents taught him how -- says that people today just don't have the time to cook. So when they want pasta, they often reach for a jar. He admits that, although he likes to cook every day, sometimes he, too, reaches for a jar. "And my jarred sauce is unlike anything out there on the market." A former ad agency creative director, Sorvino himself developed the sauces' campaign slogan, "Doesn't it bother you that everything that comes from a jar tastes like it comes from a jar? At least until now." The vice president of Paul Sorvino Foods, Ronnie Robinson claims; "It's unbelievable that within two weeks of announcing the launch of Paul Sorvino Foods(R) pasta sauces to a small portion of the trade, that almost 1,000 banner stores and five of the largest U.S. sauce distributors have accepted all 4 varieties, along with another 8,500 banner stores in negotiations. It's obvious this is a national brand. That was our goal." The brands will be on the shelves of Giant Carlisle-PA., Jewel-Chicago, A&P, Pathmark, Super Fresh, Walbaum's-New York, New Jersey, Pennsylvania, Maryland, Delaware and Shaw's of Boston by November/December for a retail price of $7.99 per 25 oz. jar. A trade ad will soon be followed by a national consumer print and television campaign during the year. Robinson says: "Be ready, America, for many more of the highest quality products from Paul Sorvino Foods." Visit us at www.PaulSorvinoFoods.com SOURCE Paul Sorvino Foods Ronnie Robinson of Paul Sorvino Foods, +1-302-633-0971, ext. 111, RRobinson@paulsorvinofoods.com
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