Backyard Football(R) '09 Kicks Off to North American Retailers

Tue Oct 21, 2008 8:30am EDT

* Reuters is not responsible for the content in this press release.

-  #1 Kids Football Videogame Releases With All-New Features -

NEW YORK, Oct. 21 /PRNewswire/ -- Touchdown! Atari, Inc. announced today the
release of Backyard Football '09, the newest installment of the best-selling
youth football videogame franchise of all time, for Wii(TM), Nintendo DS(TM),
Playstation(R)2 computer entertainment system and PC. Featuring an all-new Pro
Bowl and tournament modes, Backyard Football '09 is the only kid's videogame
licensed by the National Football League (NFL) and NFL PLAYERS and includes an
updated roster of superstars from all 32 NFL teams as kids.

With all the excitement of real football, Backyard Football '09 returns with
hard-hitting 7 on 7 action along with awesome new play modes including the
Pro-Bowl and tournament modes which allow gamers to play a whole season with
complete stats and standings.  Multiple levels, unlockables, power-ups and a
Backyard Hall of Fame where kids can compare their season scores and stats
online add to the seemingly limitless gameplay. Team up with a neighborhood
full of crazy Backyard Kids and face-off with superstar NFL pros as kids
including Tom Brady, Peyton Manning, Brian Urlacher, Eli Manning Reggie Bush,
Frank Gore and many more in this feature-packed game.  

Consistently ranked the #1 kids' football videogame, Backyard Football '09
combines realistic NFL plays and strategies with wild arcade-style power moves
and comical scenarios so kids can learn the fundamentals of football while
having fun. The game lets players customize their football players and teams,
choose the season, style, location, pace, and strategy of the game and play a
full season or single games.  Kid-friendly and non-violent, Backyard Football
'09 features multiple levels so it is easy enough for beginners, yet
challenging enough for even die-hard young football fans.

Backyard Football '09 is rated E for Everyone and is available in retailers
across North America for Wii(TM) ($39.99), Nintendo DS(TM)  ($29.99),
PlayStation(R)2 computer entertainment system ($19.99), and PC ($19.99).  

Backyard Football is part of the Backyard Sports series, the only game brand
licensed by ALL professional US sports leagues: National Football League
(NFL), PLAYERS INC, Major League Baseball, Major League Baseball Players
Association, National Basketball Association, Major League Soccer, and
National Hockey League.  Since 1996, the franchise has sold nearly 15 million
units and has received over a hundred awards.  What's more, according to an
independent study, 15 percent of boys in the United States ages five to 10 own
at least one Backyard Sports game.

About Humongous, Inc.
Humongous, Inc. produces the award-winning Backyard Sports videogames
series--the best selling sports gaming franchise for kids.  Founded in 1992,
Humongous (formerly Humongous Entertainment) is part of Atari, Inc.  Along
with Backyard Sports, Humongous is recognized for high-quality, animated
CD-ROMs starring original characters.  For more information:

About Atari, Inc. 
One of the world's most recognized brands, New York-based Atari, Inc. is a
third-party publisher and distributor of interactive entertainment software in
the U.S.  The Company's 1,000+ titles include hard-core, genre-defining
franchises such as Test Drive(R) and mass-market and children's franchises
such as Dragon Ball Z(R).  Atari, Inc. is a majority-owned subsidiary of
France-based Infogrames Entertainment SA (Euronext - ISIN: FR-0000052573), the
largest interactive games publisher in Europe.  For more information, visit  

Safe Harbor Statement
With the exception of the historical information contained in this release,
the matters described herein contain certain "forward-looking statements" that
are made pursuant to the Safe Harbor provisions of the Private Securities
Litigation Reform Act of 1995. Forward-looking statements in this release are
not promises or guarantees and are subject to risks and uncertainties that
could cause our actual results to differ materially from those anticipated.
These statements are based on management's current expectations and
assumptions and are naturally subject to uncertainty and changes in
circumstances. We caution you not to place undue reliance upon any such
forward-looking statements. Actual results may vary materially from those
expressed or implied by the statements herein. Some of the factors which could
cause our results to differ materially include the following: the loss of key
customers, such as Wal-Mart, Best Buy, Target, and GameStop; delays in product
development and related product release schedules; inability to secure
capital; loss of our credit facilities, adapting to the rapidly changing
industry technology, including new console technology; maintaining
relationships with leading independent videogame software developers;
maintaining or acquiring licenses to intellectual property; fluctuations in
the Company's quarterly net revenues and results of operations based on the
seasonality of our industry; the termination or modification of our agreements
with hardware manufacturers; and other factors described in our SEC filings.

The Company undertakes no duty to update any forward-looking statements to
conform the statement to actual results or changes in the Company's

(C) 2008, Atari, Inc.  All rights reserved.  ATARI and the ATARI logo are
trademarks or registered trademarks of Atari Interactive, Inc. or its

(C)2008 NFL Properties LLC.  Team names and logos are trademarks of the team
indicated.  All other (NFL-related marks) are trademarks of the National
Football League.  Officially licensed product of NFL PLAYERS.   Visit

Wii and Nintendo DS are trademarks of Nintendo. (C) 2006 Nintendo.

"PlayStation" and the "PS" Family logo are registered trademarks of Sony
Computer Entertainment Inc.

Tom Brady is represented by Steve Dubin and Donald Yee of Los Angeles-based
Yee & Dubin Sports

The ESRB rating icons are registered trademarks of the Entertainment Software

All other trademarks are the property of their respective owners.

SOURCE  Atari, Inc.

Beth Mellow, Dan Klores Communications for Atari, Inc.,
Comments (0)
This discussion is now closed. We welcome comments on our articles for a limited period after their publication.