Mitsubishi and LBi Deliver New Models to Your Doorstep
* Reuters is not responsible for the content in this press release.
STOCKHOLM, SWEDEN, and AMSTERDAM, THE NETHERLANDS, Oct
23 (MARKET WIRE) --
Where do you want your new Mitsubishi? That's the key question being asked
in the new pan-European launch campaign developed by LBi Netherlands for
Mitsubishi. The multi-channel campaign invites potential owners to
nominate the location in which they want to receive their brand new
Mitsubishi Lancer Sportback or Colt. On Saturday 29 November, the winners
in all participating European countries will have the cars delivered to
their chosen locations.
On Your Mark
www.onyourmark.eu allows entrants to choose and mark their own unique
location on a map of Europe. For the winners, these will be the real-world
places where brand new Mitsubishi Lancer Sportbacks or Colts will be
delivered in spectacular fashion on November 29. Entrants are encouraged
to be as creative as possible in making their marks - the more
imaginative the entry, the greater the chance of winning.
Japanese game show: Extremely Sponsored by Mitsubishi
LBi has also developed two online mini-games as part of the integrated
campaign, In 'Lancer Looping' and 'Colt Curling', players experience for
themselves the hilarious, over-the-top chaos of a Japanese game show. The
game shows, 'extremely sponsored' by Mitsubishi, can be played at
www.onyourmark.eu/gameshow
LBi has been responsible for the entire campaign, including strategy,
concept development, production, media sourcing, seeding and PR. In
addition, LBi will support the participating countries in their
supplementary local activities.
Walter de Reus, Client Partner at LBi is delighted with what Mitsubishi
and LBi Netherlands have achieved: "This is an exceptional large-scale and
eye-catching campaign. We are very proud of the result and are looking
forward to the moment when the Mitsubishis are delivered throughout Europe
- some of them by helicopter."
About Mitsubishi Motors Europe
An offspring of the vast and mighty Mitsubishi group of companies first
started by Yatoro Iwazaki in 1870, today's Mitsubishi Motors Corporation
is one of the oldest Japanese car manufacturers (Model-A in 1917) as well
as one of the most innovative (from the 1936 PX33 - Japan's first 4-wheel
drive vehicle, to the 2009 i-MiEV - the first full-fledged "mainstream"
electric car in the market).
Today, Mitsubishi Motors is a successful mid-size global operator
(1,400,000 cars a year in average). Mitsubishi Motors Corporation has
manufacturing facilities in over 30 countries, and its sales and
after-sales organization serves more than 170 countries. In 2002,
Mitsubishi Motors Europe (MME) was founded specifically to coordinate
sales and after-sales in Europe.
Mitsubishi Motors sets as its ideal the synergy between dynamic and
environmental performance, and will continue to develop technologies -
such as the zero-emission i-MiEV electric vehicle - that show as much
care and pleasure for the environment outside as for the occupants within.
About LBi:
LBi is a global marketing and technology agency. The Company employs
approximately 1,600 professionals located primarily in the major European,
American and Asian business centers, such as Amsterdam, Atlanta, Berlin,
Brussels, London, Milan, Mumbai, New York, Paris and Stockholm. LBi blends
the full range of service disciplines to create innovative multichannel
solutions for national and international corporate clients. By combining
business and media strategy development with creative design, industry
expertise and the latest digital communications technology, LBi offers a
unique , and uniquely valuable proposition. LBi is listed on OMX Nordic in
Stockholm and Euronext in Amsterdam as (symbol: LBI).
www.lbi.com
Mitsubishi and LBi deliver new models to your doorstep:
http://hugin.info/86897/R/1262602/276910.pdf
For further information please contact:
Igor Milder
CEO
LBi Netherlands
+31 20 460 4500
igor.milder@lbi.lostboys.nl
Eva Ottosson
Group Communications Manager
LBI International AB
+46 709 41 21 40
eva.ottosson@lbi.com
Copyright 2008, Market Wire, All rights reserved.
-0-
Comments (0)
This discussion is now closed. We welcome comments on our articles for a limited period after their publication.
Follow Reuters