Primera Announces High-Resolution Bar Code Label Printer

1200 Dots Per Inch Printing Has Almost Six Times the Resolution of
Most Thermal Transfer Bar Code Printers
PLYMOUTH, Minn.--(Business Wire)--
Primera Technology, Inc., a leading manufacturer of specialty
printers, today announced its LX200 Label Printer.

LX200 utilizes the latest in monochrome high-speed inkjet printing
technology. With 1200 dpi print resolution, the printer has almost six
times as many dots per inch as most thermal transfer bar code
printers. It prints onto labels, tickets, tags and coupons for a wide
range of applications, including those in which higher levels of
security, confidentiality and durability are required.

Unlike thermal transfer printers, LX200 uses an inkjet print head
instead of ribbons. Thermal transfer ribbons leave behind a record of
everything that has been printed. In many applications such as
healthcare or government, secure collection and disposal of ribbons is
required in order to meet confidentiality and secrecy requirements.
Inkjet printing doesn't have this challenge and thus can be a far more
secure, convenient and cost-effective solution.

LX200 is shipped with label creation layout software called
NiceLabel(R) SE for Primera. All popular bar codes are supported,
including linear and, optionally, 2D bar codes such as PDF417. Fonts
as small as 2 points are highly legible and perfectly formed.

An additional benefit of LX200 is that ink replenishment is fast
and easy: instead of threading a ribbon, just snap out the used
printhead and snap in a new one.

"For almost two decades, thermal transfer printers have dominated
the bar code printer market," said Mark D. Strobel, Primera's vice
president of sales and marketing. "But now, our new inkjet-based LX200
is available. For many applications it's a better choice. Inkjet
printing has been accepted for virtually all other mainstream
applications. With its high-resolution, photo-quality printing, fast
print speeds and virtually 100% scannable bar codes, there's every
reason why inkjet printing should be a part of this market, too."

Both pigmented and dye-based black inks are available. Pigmented
ink works best with plain, uncoated papers for the most economical
cost-per-label. Dye-based ink requires glossy, coated paper that costs
more but produces the best print quality - important if printing
high-resolution photos and 2D bar codes.

LX200 is priced at US$895 (MSRP). Dye and pigment ink cartridges
are priced at US$47.95 (MSRP). The printer is available now from
Primera's resellers and distributors in over 85 countries as well as
at www.primerastore.com.

About Primera Technology

Headquartered in Plymouth, Minnesota, Primera Technology, Inc. is
a leading developer and manufacturer of specialty printers and
CD/DVD/BD duplication and printing equipment.

More information about Primera, its history and products is
available on the Internet at www.primera.com or by calling
1-800-797-2772 (USA and Canada). Outside of the USA and Canada, call
(763) 475-6676 or FAX (763) 475-6677. E-mail to sales@primera.com.

In Europe and Scandinavia, contact Primera Europe GmbH in Germany
by phone at +49-(0) 611-92777-0, by FAX at +49-(0) 611-92777-50 or by
e-mail at sales@primera-europe.eu. In Asia Pacific, contact Primera
Asia Pacific in Australia by phone at +61 3 8586 3030 or by email at
sales@primera-ap.com.

Notes to Editors: Primera is a registered trademark of Primera
Technology, Inc. All other trademarks are the property of their
respective companies.

Primera Technology, Inc.
Kellie Garber, 763-475-6676 ext. 239 (Media only)
FAX: 763-475-6677
kgarber@primera.com
www.primera.com
Sales Info: 800-797-2772

Copyright Business Wire 2008