Redrock Micro Launches Cinema Accessories for Video DSLRs

DALLAS, TX, Oct 23 (MARKET WIRE) --
Redrock Micro, the leading provider of cinema accessories for digital
filmmakers, today launched new cinema accessory bundles for video DSLR
cameras from Nikon, Canon and others. These Redrock products deliver the
necessary form factor, support, and features that transform video DSLRs
into full-fledged, production-ready cinema tools.

"Canon is very pleased with the tremendous response the new Canon 5D Mark
II has generated from the filmmaking community," said David Sparer, Senior
Manager, Professional Products Marketing for Canon USA. "We are excited
about what Redrock's products bring to the table, expanding the 5D Mark
II's potential with the form factor and tools needed for digital cinema
production."

The latest releases of video DSLRs produce amazing high quality HD video
and deliver the advantages of 35mm lenses, but remain awkward for use in
video and movie production. Redrock accessories bring the needed cinema
form factor, support, and features to video DSLRs, including:

-- Rock-solid 15mm support system
-- Follow focus for accurate and repeatable focusing
-- Swing-away mattebox for light management and easy access to changing
lenses
-- Shoulder mount and handgrips for steady handheld use
-- Support cage for enhanced stability and low angle shots

Redrock accessories are highly regarded as high quality, extremely
affordable solutions designed for ownership. The modular approach allows
photographers and videographers to select only those items needed, and
expand as their needs grow.

"We have taken our expertise from years of developing low cost, high
quality cinema accessories for independent filmmakers and have now made
them available for video DSLRs," said James Hurd, Chief Revolutionary for
Redrock Micro. "This new breed of cameras combined with Redrock cinema
accessories creates a powerful package for producing incredibly high
quality cinema results."

"The Redrock cinema accessories complete the picture for me," said Vincent
Laforet, Pulitzer prize-winning photographer and author of the
buzz-creating clip 'Reverie' shot with a prototype Canon 5D Mark II. "The
5D Mark II combined with Redrock gear creates a new era of low cost,
incredibly high performance options for indie filmmakers. I have never
been more excited to be involved in digital still and motion photography."

The Redrock bundles for video DSLRs are being showcased at Photo Plus in
New York October 23-25th in the Canon and Zeiss booths.

The Redrock Micro video DSLR bundles are available to ship November 1,
2008 and can be found at http://www.redrockmicro.com.

About Redrock Micro

Redrock Microsystems delivers high quality cinema accessories for digital
filmmakers at revolutionary prices. Redrock Micro's products are designed
to enhance DV, HD and video DSLR cameras including Panasonic, Sony, Canon,
and JVC for true cinema-style shooting. At the heart of the Redrock family
is the award-winning Redrock M2 Cinema Lens adapter, which creates the
shallow depth of field, angle of view, and focus techniques typically only
found in 35mm motion pictures. Additional cinema accessories include the
microFollowFocus, microMattebox, microSupport system, and
microShoulderMount. Through a unique business approach of
direct-to-customer and build-to-order, Redrock delivers the quality and
features of premium solutions at a fraction of the price. This approach is
ideal for independent filmmakers, owners/operators, film educators and
students, and budget-conscious moviemakers. Redrock Micro has offices in
Dallas, Texas, and Hollywood, California. Redrock Micro can be reached at
info@redrockmicro.com and www.redrockmicro.com.

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