Int'l Tech Giant ROK Taps Mixcast Network to Roll Out Bluetooth Advertising Platform...

Int'l Tech Giant ROK Taps Mixcast Network to Roll Out Bluetooth Advertising
Platform During Super Bowl Weekend

WASHINGTON, Oct. 23 /PRNewswire/ -- ROK Entertainment Group Inc.
(OTC Bulletin Board: ROKE), the UK-based mobile technology and entertainment
powerhouse has signed a partnership with Mixcast Network, a seasoned US-based
strategic development firm, to roll out a national Bluetooth mobile
advertising platform to solidify their presence in the exploding US
entertainment technology market.
"ROK is happy to partner with Mixcast as we expand our brand and reach in
the US market," said ROK Group CEO, Laurence Alexander. "Mixcast is a very
good fit for ROK, especially because of their national network of mobile
advertising venues and relationships with retail chains. We are particularly
pleased with the unique campaign to leverage the Super Bowl to build an
interactive digital network to entertain and inform fans over Bluetooth."
During Super Bowl weekend, Mixcast will launch a vigorous mobile media
blitz, targeting fans during Super Bowl XLIII in Ybor City, Florida. Mixcast
will create hot zones of digital information and entertainment in thousands of
retail locations to transmit content secured by Mixcast through its wide
network and integrated within a vast array of advertising and marketing
displays. These hot spots will allow consumers with cell phones to opt-in to
receive location-based information and exclusive entertainment via Bluetooth.
Mixcast's edge includes innovation and out of box thinking, deep ties in
multiple industries that help accelerate rollout, slick advertising campaigns
using experiential marketing, and established contacts in the record and
advertising industries, which ensure exclusive content to entice consumers.
"Mixcast is pleased to add ROK to our portfolio of mobile entertainment
clientele," said Gary S. Murray II, Mixcast's Founder. "The Super Bowl is the
perfect forum to jumpstart this important partnership and Bluetooth technology
will make it possible to access popular content in real time at no cost to the
end user. This critical digital medium allows us to connect with users
directly through very effective touch-points and deliver satisfaction."
About ROK
ROK Entertainment Group, formed in 2003, is a world-leading mobile
technology and applications developer. With 170 staff worldwide, ROK has filed
more than 40 international patents for its suite of innovative mobile
technologies. With 3.5 billion mobile handsets in use worldwide, the mobile TV
industry is a multi-billion dollar business. ROK TV enables the streaming of
live and on-demand TV to mobile phones over mass-market 2.5G, as well as over
3G and Wi-Fi.
About Mixcast Network
Mixcast is a boutique, strategic brand development firm that transforms
ideas into viable business opportunities. The firm boasts an exclusive
portfolio of mobile entertainment clientele and a proven team of new media
experts. From professional video production capabilities in 20+ major markets,
to numerous popular online properties targeting youth and pop culture, Mixcast
provides a one stop shop with services to entice consumers with hot-off-the
press content. With a growing footprint of high traffic public venues, Mixcast
maximizes branded content using mobile and experiential marketing to take
campaigns to another level, leveraging relationships in multiple industries,
including recording and advertising, to create vigorous brand experiences for
its allies.
SOURCE Mixcast Network

Cleve Mesidor of Mixcast Network, +1-202-277-7381,
cmesidor@mixcastnetwork.com