World's 1st Multilingual User Generated Gaming Website Zapakworld.com Launched

The Largest Casual Gaming Destination in the World

MUMBAI, India, October 23 /PRNewswire/ -- Zapak Digital Entertainment
Ltd, India's largest online gaming company, a Reliance ADA Group Venture,
today launched their first gaming portal for the international markets -
Zapakworld.com. This initiative marks the company's foray in the
international market.
Zapakworld.com is the world's 1st multilingual user generated gaming
website currently available in Spanish, French, Russia, Portuguese, English
and Hindi. More languages will be added at regular intervals. At present,
more than 12,000 single player games are available on the website. Zapakworld
will introduce multiplayer games on the portal soon. There are games
available from all the genres of casual gaming including Racing, Cricket,
Shooting, Arcade, Action, Strategy, Puzzles, Cooking etc.
Zapakworld is a feature rich gaming portal where users can upload their
photos, select avatars, make new buddies, meet like-minded people and engage
in some social networking while playing. Users can win virtual cash by
playing games regularly. This virtual cash can be used in turn to buy virtual
items from a virtual shopping mall created on the portal. Gamers can earn
experience points which then increase their gaming levels on Zapakworld.com.
There is an option of Buddies & Challenges, wherein gamers can choose their
buddies and then challenge each other on games. The gamers have an option to
rate the games they play and even write reviews on the game. Site will soon
offer try before you buy downloadable games in each country with local
pricing & payment methods. This section will offer top of the line casual
games along with hardcore games.
Speaking on the occasion Mr. Rohit Sharma, COO, Zapak said, "After
creating an internet gaming success story in the Indian Market, Zapak is now
creating an offering for the global consumer with Zapakworld.com. With the
best aggregation of content, a robust proprietary technology platform and
unique community features Zapakworld.com is the most comprehensive offering
in the space in the world today. As the next step to expand our global
presence we plan to launch casual gaming websites in BrazilChina and Russia."
About Zapak Digital Entertainment Ltd.:
Zapak is the only gaming company in India to create a complete value
chain for Online Gaming. With currently over 5.1 million registered gamers
Zapak has created the largest database for Casual Gaming in the country. In
its endeavor to complete the value chain Zapak has launched Zapak Cards,
which serve as a micro payment option, allowing gamers to purchase games from
the portal. Zapak Gameplexes have also been introduced, with world-class
ambience to provide better enabled access points to gamers. There are
currently 51 Gameplex across India, with plans to increase the number to 500
by the end of 2008. Zapak Games, focusing on gaming merchandise has
successfully re-launched movie based merchandise with innovative packs; it
has also launched merchandise around a popular TV animation called Bakugan.
Zapak plans to bring to India some of the world's best MMOG titles by
internationally renowned developers. There are plans to introduce atleast 5-6
MMOG's with 3 titles to be launched this year the first title in the series
being 'Crazy Kart' in association with Shanda Interactive Entertainment Ltd.
For further information, please contact:

Jyotika Ahuja Richa Anand
+91-93236-22379 +91-93246-20303
Jyotika.ahuja@zapak-corp.com richa.anand@zapak-corp.com

SOURCE Zapak Digital Entertainment Limited

For further information, please contact: Jyotika Ahuja, +91-93236-22379,
Jyotika.ahuja@zapak-corp.com; Richa Anand, +91-93246-20303,
richa.anand@zapak-corp.com