Samsung's Haptic 2 Phone First to Use Immersion's VibeTonz(R) System for User Design...

Samsung's Haptic 2 Phone First to Use Immersion's VibeTonz(R) System for User Design of Touch Feedback

South Korean Sales of More Than 75,000 Units in the First Three
Weeks Shows Popularity of Haptic-Enabled Phones
SAN JOSE, Calif.--(Business Wire)--
Immersion Corporation (NASDAQ:IMMR), the leading developer and
licensor of touch feedback technology
(http://www.immersion.com/corporate/), announces the launch of the
first mobile phone that lets users design their own haptic effects to
personalize touch feedback, the Samsung Haptic 2.

Touch feedback makes the mobile phone user experience more
sensory, intuitive, useful, and fun. With it, users feel:

- Exhilarating force feedback in mobile games, similar to that
found in console games

- Unmistakable confirmation in response to touchscreen, keypad,
and button presses

- Unique caller IDs with distinct vibrations that reveal who is
calling even when sound is turned off

From its "My own haptic" menu, Haptic 2 lets users create
personalized haptic effects through a graphical user interface based
on the conventions of Immersion's VibeTonz(R) Studio authoring tool
for developers. Users touch and drag icons representing wave shape,
duration, and intensity to create distinctive vibrational patterns.
These creations let users personalize their phone with unique haptic
experiences, such as assigning them as non-audible ringtones that
signal incoming calls.

"Samsung fully understands the role of haptics as a key
differentiator and its potential for transforming the mobile user
experience -- and they're capitalizing on it," said Craig Vachon,
Immersion's vice president and general manager, Mobility. "The runaway
success of Samsung's Haptic phones shows the market's desire for
richer connections and new ways to interact with people, devices, and
information. These phones are cutting edge examples of a new wave of
touch feedback innovations in consumer electronics. A user-definable
haptic feedback system is a step toward a completely new type of
user-generated content."

Starting in March 2008, Samsung used Korean TV, Web, and print ads
to emphasize the first Haptic phone's unique touch features, content,
responsiveness, and fun. The phone was such a huge success that
Samsung launched a second phone in late September with even more
haptic features. Samsung announced Haptic 2, priced at approximately
$600 for the 4 GB version and $690 for the 16 GB version, surpassed
sales of 75,000 units in South Korea in its first three weeks.(1)

Use of touch feedback for mobile phones has been accelerating. In
the first quarter of 2008, 3.5 million VibeTonz-enabled phones
shipped. In second quarter, the number doubled, increasing to 7
million units, and in third quarter, the number increased to 10
million units. More than 30 million handsets with VibeTonz haptic
technology have shipped around the world.

1 Samsung Electronics' Haptic 2 has a big public interest as soon
as it was introduced in the market. Oct. 20, 2008. The Electronics
Times http://www.etnews.co.kr/news/detail.html?id=200810170156.

About Immersion (www.immersion.com)

Founded in 1993, Immersion Corporation is the recognized leader in
developing, licensing, and marketing digital touch technology and
products. Using Immersion's advanced touch feedback technology
(http://www.immersion.com/corporate), electronic user interfaces are
more compelling, entertaining, and in many applications, safer and
more productive. Immersion's technology has helped manufacturers
develop innovative and creative solutions for products such as
hundreds of video games and leading video console gaming systems,
medical training simulators installed around the world, driver
controls for automotive manufacturers, and mobile phones, such as
those from LG and Samsung. Immersion's patent portfolio includes over
700 issued or pending patents in the U.S. and other countries.

Forward-looking Statements

This press release contains "forward-looking statements" that
involve risks and uncertainties, as well as assumptions that, if they
never materialize or prove incorrect, could cause the results of
Immersion Corporation and its consolidated subsidiaries to differ
materially from those expressed or implied by such forward-looking
statements.

All statements, other than the statements of historical fact, are
statements that may be deemed forward-looking statements, including
any projections of earnings, revenues, or other financial matters; any
statements of the plans, strategies, and objectives of management for
future operations; any statements concerning the breadth of and
timeline to implement touch feedback technology into handset models or
touchscreens or into games or other content; any statement regarding
the release of VibeTonz-enabled handsets; any statements regarding
consumer response that may occur as a result of having touch feedback
in handsets or content or consumer and market acceptance of force
feedback products in general; any statements regarding proposed
products or services or future economic conditions or performance;
statements of belief; and any statement or assumptions underlying any
of the foregoing. Immersion's actual results might differ materially
from those stated or implied by such forward-looking statements due to
risks and uncertainties associated with our business, which include,
but are not limited to, delay in or failure to achieve commercial
demand for our products or a delay in or failure to achieve the
acceptance of force feedback as a critical user experience.

For a more detailed discussion of these factors, and other factors
that could cause actual results to vary materially, interested parties
should review the risk factors listed in our most current Form 10-Q,
which is on file with the U.S. Securities and Exchange Commission. The
forward-looking statements in this press release reflect our beliefs
and predictions as of the date of this release. We disclaim any
obligation to update these forward-looking statements as a result of
financial, business, or any other developments occurring after the
date of this release.

Immersion, the Immersion logo, and VibeTonz are trademarks of
Immersion Corporation in the United States and other countries. All
other trademarks are the property of their respective owners.

A&R Edelman
Allen Bush, +1 650-762-2940 (Media)
abush@ar-edelman.com
or
The Blueshirt Group
Jennifer Jarman, +1 415-217-7722 (Investor)
jennifer@blueshirtgroup.com

Copyright Business Wire 2008