New U.S. Quarterly Smartphone Tracker from iGR Smartphone Sales Volumes by Operating...

New U.S. Quarterly Smartphone Tracker from iGR Smartphone Sales Volumes by Operating System and Market Segment

AUSTIN, Texas--(Business Wire)--
iGR's new U.S. Quarterly Smartphone Tracker shows total smartphone
sales of nearly 9.2 million devices in the third quarter of 2008. This
new research tool uses a combination of end user surveys, industry
metrics and channel research to accurately model the smartphone sales
activity by quarter. Results are presented by operating system (Apple,
RIM, Linux, Windows Mobile, Palm, and Symbian) and by major market
segment: consumer, small business, medium business and enterprise.

As new operating systems are introduced into the market, such as
Google's Android, iGR will be able to track the sales activity and
increasing penetration of the new platform. The effect on existing
incumbent operating systems can also be seen.

"This new smartphone tracker allows our customers to track U.S.
smartphone sales activity across segment and by operating system -
this is becoming increasingly important as the smartphone starts to
replace the traditional handset as the cellular device of choice,"
says Iain Gillott, president and founder of iGR. "The smartphone
tracker model accurately predicted the surge in iPhone sales in the
last quarter - data points from the industry have shown the accuracy
of the product."

Rather than simply rely on vendor-reported sales as other device
tracker products do, iGR's new U.S. Quarterly Smartphone Tracker
incorporates data from: 200,000 data points from 3,600 respondents
surveyed multiple times throughout the quarter in each of the major
segments (consumer, small and medium business and enterprise);
distribution channel checks with each of the major operators; and data
from industry sources. iGR started tracking the U.S. smartphone market
earlier this year in order to refine the market model and develop the
necessary data sources.

iGR will publish the U.S. Quarterly Smartphone tracker report two
weeks after the end of each quarter. As well as the smartphone sales
statistics, the report also includes a detailed discussion of the
major trends in the market, announcements in the quarter that affected
the market, and new product and pricing announcements.

About iGR

iGR is a market strategy consultancy that conducts research on
major wireless and mobile technology and business issues. iGR provides
industry data through its Wireless & Mobile Industries subscription
service, multiclient studies and single-client consulting projects.
www.iGR-Inc.com.

iGR
Iain Gillott, 512-263-5682
iain@iGR-inc.com

Copyright Business Wire 2008