Positioning Itself as Differentiator in Health and Fitness Industry, Sportline Launches...

Positioning Itself as Differentiator in Health and Fitness Industry, Sportline Launches Stylish TQR Heart Rate Watches

Available in Stores and at Sportline.com, Sportline's TQR Line
Allows for Consistent Health Monitoring by Integrating Heart Rate
Technology Into Fashionable Analog Sport Watch Market
YONKERS, N.Y.--(Business Wire)--
Sportline, the brand leader in personal health and fitness
monitoring, has announced the official launch and availability of the
company's latest line of men's and women's heart rate watches known as
"TQR" (pronounced tick-er).

Thought to be one of Sportline's most innovative product lines,
the TQR line of watches marks the first significant integration of
heart rate technology into the fashionable analog sport watch market.

The TQR series features eight ground-breaking watches for men and
women. Each watch showcases a range of stylish analog design that
makes the TQR series the most fashionable members of the company's
range of health and fitness watches. Specific watches include the TQR
710 ($59.99), TQR 725 ($79.99), TQR 750 ($99.99) and the TQR 775
($159.99).

Understanding that awareness to one's resting heart rate on a
daily basis is an excellent indicator of overall health and fitness,
Sportline created the TQR line as a way to provide wearers with an
ability to monitor their heart rate throughout the day or during a
workout, but in a way that matches their professional taste and style.

"Heart rate monitoring has always been thought of as extremely
important though typically only during exercise," said Dan Kinsbourne,
vice president of marketing for Sportline. "But awareness of one's own
fitness level is the key to staying committed to a lifestyle of
health. Know your heart rate every day, everywhere is the fundamental
message behind the TQR Series, and we look forward to introducing the
full line of watches that have been engineered to deliver on that
goal."

Every watch in the new TQR line features next-generation heart
rate technology specifically designed for analog watches. Among other
things, this unique technology delivers ECG-accurate heart rate
readings in three beats or less and without the use of chest straps or
belts.

The result is a variety of stylish and fashionable analog
timepieces that incorporate three-hand movement with an ECG-accurate
LED heart rate readout. This impressive combination enables wearers to
fully integrate heart rate monitoring into their daily health
lifestyle with a sport watch that looks as natural at the office as it
does at the gym.

Sportline's line of TQR watches can be purchased from a variety of
sporting goods and specialty retailers throughout the country, as well
as at sportline.com.

For more information on Sportline's line of TQR watches, please
visit sportline.com.

TQR 775 HEART RATE WATCH PRODUCT SPECIFICATIONS ($159.99):

-- Stainless steel top ring, bezel and case

-- Stainless steel rotating bezel (men's model only)

-- Analog time with three-hand movement

-- ECG-accurate LED heart rate display

-- Quick-touch heart rate without a chest strap

-- Patented 3-Beat Speed Sensor

-- Digital LED month, date & day (men's model only)

-- Digital LED time display (men's model only)

-- Digital LED alarm function (men's model only)

-- Illuminated bezel and minute/hour hands

-- Mineral glass lens

-- Water resistant to 100 meters

TQR 750 HEART RATE WATCH PRODUCT SPECIFICATIONS ($99.99):

-- Stainless steel case design

-- Analog time with three-hand movement

-- ECG-accurate LED heart rate display

-- Quick-touch heart rate without a chest strap

-- Patented 3-Beat Speed Sensor

-- Digital LED month, date & day (men's model only)

-- Digital LED time display (men's model only)

-- Mineral glass lens

-- Water resistant to 30 meters

TQR 725 HEART RATE WATCH PRODUCT SPECIFICATIONS ($79.99):

-- Analog time with three-hand movement

-- ECG-accurate LED heart rate display

-- Quick-touch heart rate without a chest strap

-- Patented 3-Beat Speed Sensor

-- Digital LED month, date & day (men's model only)

-- Digital LED time display (men's model only)

-- Anodized aluminum top ring

-- Mineral glass lens

-- Water resistant to 30 meters

TQR 710 HEART RATE WATCH PRODUCT SPECIFICATIONS ($59.99):

-- Analog time with three-hand movement

-- ECG-accurate LED heart rate display

-- Quick-touch heart rate without a chest strap

-- Metallic sprayed ABS case

-- Acrylic lens

-- Water resistant to 30 meters

ABOUT SPORTLINE, INC:

Sportline is the performance brand leader in Personal Fitness
Monitors (PFMs) and accessories. Sportline products are designed to
instill motivation, increase safety and bring greater enjoyment to all
levels of health and fitness enthusiasts. The company offers a
comprehensive assortment of multi-functional pedometers, many
featuring the patented Advanced Pendulum Design (APD) technology for
unmatched accuracy. Sportline is the technology leader in One-Touch
Heart Rate Watches and the brand behind the revolutionary Solo 960
Pedometer-Heart Rate Watch and the HydraCoach Intelligent Water
Bottle. Sportline also delivers a complete range of health and fitness
walking accessories designed for storage, safety and portable music
needs.

Keyword Tags:

exercise, fitness, health, heart rate, heart rate monitor, watch

The Summit Group
Paul Gadd, 801-990-1176
pgadd@summitslc.com

Copyright Business Wire 2008