DISH Network Expands Local High Definition Markets

ENGLEWOOD, Colo., Oct. 23 /PRNewswire-FirstCall/ -- DISH Network
Corporation (Nasdaq: DISH), the nation's third largest pay-TV provider and the
digital transition leader, today announced the addition of high definition
local channels in six markets: Columbia-Jefferson City, Mo.; Des Moines-Ames,
Iowa; Lincoln and Hastings-Kearney, Neb.; Omaha, Neb.; Quincy-Hannibal-Keokuk,
Ill.; and Waco-Temple-Bryan, Texas. DISH Network(R) now offers local channels
in 76 markets reaching 72 percent of U.S. TV households.
Consumers can sign up for the best high definition programming and service
in the industry with DISH Network's new TurboHD programming packages, the only
all-HD packages on the market, starting at $24.99 per month. TurboHD is
available in three separate tiers and includes special "turbo-charged"
features and benefits such as DISH Network's award-winning and
industry-leading technology, the highest quality HD available including 1080p
resolution where available, and the most-watched HD channels that may be
viewed on any TV -- analog, digital or high definition.
Current DISH Network customers looking to add the industry's best high
definition experience can get a "turbo-charged" HD package for as little as
$10 more per month.
For more information about DISH Network's 1080p programming, new HD
channels and TurboHD system and packages, visit http://www.dishnetwork.com or
call 1-800-333-DISH (3474).
DISH Network Corporation
DISH Network Corporation (Nasdaq: DISH), the nation's third largest pay-TV
provider and the leader in digital television, provides approximately 13.79
million satellite TV customers as of June 30, 2008 with industry-leading
customer satisfaction which has surpassed major cable TV providers for eight
consecutive years. DISH Network also provides customers with award-winning HD
and DVR technology including the ViP722(TM) HD DVR, which received the
Editors' Choice awards from both CNET and PC Magazine. In addition,
subscribers enjoy access to hundreds of video and audio channels, the most
International channels in the U.S., industry-leading Interactive TV
applications, Latino programming, and the best sports and movies in HD. DISH
Network offers a variety of package and price options including the lowest
all-digital price in America, the DishDVR Advantage Package, high-speed
Internet service, and a free upgrade to the best HD DVR in the industry. DISH
Network is included in the Nasdaq-100 Index (NDX) and is a Fortune 300
company. Visit http://www.dishnetwork.com/aboutus or call 1-800-333-DISH
(3474) for more information.
SOURCE DISH Network Corporation

Parker McConachie, +1-720-514-5351, press@echostar.com, for DISH Network
Corporation