DISH Network Expands MPEG-4 Advanced Delivery System to Reach 52 Markets

Leads Industry in Offering Best Quality Video and Sound for both Standard and
High Definition Programming

ENGLEWOOD, Colo., Oct. 23 /PRNewswire-FirstCall/ -- DISH Network
Corporation (Nasdaq: DISH), the nation's third largest pay-TV provider and the
digital television leader, today announced it will begin transmitting the
industry's most advanced MPEG-4 delivery system to consumers in 21 additional
markets in the eastern half of the United States. Now, consumers who sign up
for DISH Network(R) in 52 markets will receive all standard and high
definition programming in the MPEG-4 Advanced Video Coding Standard, which
provides the best picture quality on any TV. In August, DISH Network became
the first pay-TV provider to offer all-MPEG-4 service.
New customers in 52 designated markets* in the eastern half of the U.S.
who sign up for any DISH Network HD package will receive the industry's most
advanced delivery system on all televisions connected to DISH Network service.
This includes all standard and high definition programming broadcast in MPEG-4
via DISH Network's award-winning MPEG-4 HD and HD DVR receivers. Additional
markets will be announced at a later date.
To maximize the MPEG-4 TV experience, new customers can sign up for the
best experience, quality and value in high definition with DISH Network's
TurboHD, the only 100 percent high definition programming package in the
industry, starting at $24.99 per month. TurboHD is available in three separate
tiers and comprises special "turbo-charged" features and benefits such as DISH
Network's industry- and customer-favorite DVRs, movies in 1080p resolution
quality comparable to Blu-Ray disc(TM), and the most-watched HD channels that
may be viewed on any TV - analog, digital or high definition. DISH Network
offers up to 114 national HD channels today and will offer up to 150 channels
by the end of the year.
Current DISH Network customers looking to add the industry's best high
definition experience can get a "turbo-charged" HD package for as little as
$10 more per month.
For more information about DISH Network's MPEG-4 service, 1080p
programming, new HD channels, and TurboHD system and packages, visit
http://www.dishnetwork.com or call 1-800-333-DISH (3474).
The newly-added 21 markets include: Abilene-Sweetwater, Texas; Atlanta;
Birmingham (Anniston and Tuscaloosa), Ala.; Chattanooga, Tenn.;
Columbia-Jefferson City, Mo.; Des Moines-Ames, Iowa; Florence-Myrtle-Beach,
S.C.; Ft. Myers-Naples, Fla.; Huntsville-Decatur (Florence), Ala.; Jackson,
Miss.; Joplin-Pittsburg, Mo.; Lincoln and Hastings-Kearney, Neb.; Memphis,
Tenn.; Mobile-Pensacola (Ft. Walton Beach), Fla.; Omaha, Neb.;
Quincy-Hannibal-Keokuk, Ill.; Sherman, Texas/Ada, Okla.; South Bend-Elkhart,
Ind.; St. Louis; Topeka, Kan.; and Waco-Temple-Bryan; Texas. The first 31
markets launched are: Baltimore; Beaumont-Port Arthur, Texas; Boston; Chicago;
Charlotte, N.C.; Cleveland; Columbia, S.C.; Detroit; Grand
Rapids-Kalamazoo-Battle Creek, Mich.; Green Bay, Wis.; Greensboro, N.C.;
Greenville-New Bern-Washington, N.C.; Hartford, Conn.; Knoxville, Tenn.;
Lansing, Mich.; Madison, Wis.; Milwaukee, Wis.; Minneapolis, Minn.; Nashville,
Tenn.; Norfolk-Portsmouth-Newport News, Va.; New York; Providence, R.I.;
Orlando-Daytona Beach-Melbourne, Fla.; Philadelphia; Raleigh, N.C.; Richmond,
Va.; Tampa, Fla.; Washington, D.C.; West Palm Beach-Fort Pierce, Fla.; and
Wilkes Barre-Scranton, Pa.
About DISH Network Corporation
DISH Network Corporation (Nasdaq: DISH), the nation's third largest pay-TV
provider and the leader in digital television, provides approximately 13.79
million satellite TV customers as of June 30, 2008 with industry-leading
customer satisfaction which has surpassed major cable TV providers for eight
consecutive years. DISH Network also provides customers with award-winning HD
and DVR technology including the ViP722(TM) HD DVR, which received the
Editors' Choice awards from both CNET and PC Magazine. In addition,
subscribers enjoy access to hundreds of video and audio channels, the most
International channels in the U.S., industry-leading Interactive TV
applications, Latino programming, and the best sports and movies in HD. DISH
Network offers a variety of package and price options including the lowest
all-digital price in America, the DishDVR Advantage Package, high-speed
Internet service, and a free upgrade to the best HD DVR in the industry. DISH
Network is included in the Nasdaq-100 Index (NDX) and is a Fortune 300
company. Visit http://www.dishnetwork.com/aboutus or call 1-800-333-DISH
(3474) for more information.
SOURCE DISH Network Corporation

Parker McConachie, +1-720-514-5351, press@echostar.com, for DISH Network
Corporation