As Google Phone Hits Stores, PhindMe(R) Launches Mobile Marketing Suite of Tools...

As Google Phone Hits Stores, PhindMe(R) Launches Mobile Marketing Suite of Tools for Agencies and Resellers to Private Label

Market is Ripe To Take Advantage of Growing Adoption of Smart
Phones and Enable Businesses and Entrepreneurs To Jump-Start Their
Mobile Marketing Efforts
PHILADELPHIA--(Business Wire)--
As T-Mobile's G1 Google Phone appears on store shelves, spurring
an increasing number of people to access the Internet while on the go,
mobile marketing company PhindMe(R) today releases its updated suite
of private label mobile technology tools that businesses, agencies,
Web designers and entrepreneurs can use to take advantage of the
marketing opportunities presented by a growing mobile audience.

PhindMe has one of the first self-service mobile-marketing systems
available today. The easy-to-use technology, available through
PhindMe, provides groups and businesses with the unique capability to
format Web content for any Internet-enabled device, and to facilitate
business-to-consumer or group communication on any kind of cell phone,
iPhone, Blackberry or Android-powered phone. It is estimated that
there are now 140 million people actively using SMS text messaging and
the mobile Internet, and the market is growing exponentially as smart
phones like T-Mobile's G1 Google Phone make it easier for consumers to
access online content.

"Recent surveys by Azuki Systems found that four out of 10
Internet users surfed the mobile Web for two or more hours every week,
and 62 percent of mobile users surveyed said they either already owned
a smart phone or would own one within the next 12 months," said Joe
Barone, a PhindMe advisor, former board member of the Mobile Marketing
Association, and former co-owner of VIRTU Mobile, a mobile marketing
company that led initiatives for American Express and Campbell's Soup.
"PhindMe's mobile technology is extremely well-positioned to help
marketers tap into this growing segment of mobile Web users."

Marketing Agencies Can Utilize Private Label Solution

According to Chuck Sacco, PhindMe co-founder and CEO, one of the
company's goals is to assist agencies and resellers to custom-brand
the PhindMe product. The organizations can then offer comprehensive
mobile marketing capabilities to their clients.

Unreal Marketing is an example of an established online marketing
agency embracing the PhindMe private label solution. The company
expects PhindMe technology to provide a complete mobile marketing
capability in an agency-friendly format, with custom branding, a
client management dashboard and easy access to client reporting.

"Many mobile marketing companies are coming online with text
marketing systems," said Michael Stalbaum, Unreal Marketing CEO. "What
made this the right mobile marketing vendor for Unreal was the
combination of SMS text campaign features and mobile Web page
publishing in a simple online system. PhindMe also lets us set up and
run test campaigns with all of our clients at no charge."

Technology Offers Mobile Marketing Solutions to Entrepreneurs

Sacco said that PhindMe's technology also goes a step beyond,
allowing businesses and agencies to offer their clients mobile
marketing. It will enable the next generation of entrepreneurs by
providing them with a cost-effective mobile platform to reach their
potential customers.

For one such businesswoman, Stefanie Modri, R.N.C., a labor and
delivery nurse serving an area with the highest teenage pregnancy rate
in southern New Jersey, PhindMe was the missing piece to the puzzle of
how to launch her dream of becoming an entrepreneur.

"In my community, many people don't have computers or access to
them, and many are transient and don't have landline telephones - but
everyone has a cell phone," Modri said. "I knew I wanted to start a
company that could dispense important health and community information
to those in need - and text messaging was the perfect medium. In
addition to partnering with family planning centers to help prevent
teens from getting pregnant, I will provide prenatal care education to
supplement visits, and "pearls of wisdom" to nurses and other
healthcare professionals. I didn't have the technology experience to
do it, but PhindMe made it possible for me to launch my business
(etellyou.com). Additionally, their system enables me to offer mobile
marketing services to other social service organizations, such as
churches and clinics, to help them get their message out," she added.
"PhindMe also has the necessary certifications with all cell phone
companies, which saved me years of work and gave me everything I
needed to get my business started quickly."

The PhindMe mobile marketing platform makes print and online
advertising more effective with easy-to-use tools to manage text
messaging together with mobile Web pages. Following PhindMe's mid-2008
beta release, this new version launches the following important
features:

-- Improved mobile Web publishing providing optimized content
rendering for any mobile device, including dedicated styles
for iPhones, Blackberry and Android-supported devices

-- Private label system that manages individual client accounts
and provides business client access in a partner-branded
portal

-- A simplified user interface that supports text campaigns and a
content system for creating mobile Web pages and user
management features

-- New features for client business pages, including a fully
wireless carrier-certified permission-based marketing system
and an easy, informative sign-up process for users

PhindMe(R), a member of the international Mobile Marketing
Association, is a primary provider of mobile customer interaction and
mobile consumer information solutions for businesses. With PhindMe's
tools, businesses can improve response from traditional advertising
and create more immediate and loyal connections to customers who are
increasingly equipped with Internet-ready cell phones, Blackberries
and iPhones. Learn more at http://www.phindme.net

PhindMe
Beth Starrantino, 215-793-4666
bstarrantino@startoplin.com

Copyright Business Wire 2008