Seventh Generation, the Environmental Working Group and Dr. Alan Greene Conduct Educational...

Seventh Generation, the Environmental Working Group and Dr. Alan Greene Conduct Educational Event about Chemicals and Our Children

Panel Discussion Webcast Now Available Online
BURLINGTON, Vt.--(Business Wire)--
Seventh Generation, in partnership with the Environmental Working
Group and Dr. Alan Greene, held an engaging and educational panel
discussion at the Boston Children's Museum billed as "A Conversation
About Chemicals & Our Children," in observation of October as National
Children's Health Month. A webcast of the presentations, videos and
compelling questions and answers from the event can be viewed at
http://www.seventhgeneration.com/children-and-chemicals-discussion.

The panel was moderated by EMMY award-winning journalist, Simran
Sethi and featured Dr. Alan Greene, renowned pediatrician and author,
Jane Houlihan, Vice President of Research at the Environmental Working
Group, and Courtney Loveman, Brand Mother at Seventh Generation.

The Environmental Working Group (EWG) tested newborn babies at the
moment of birth and found 200 man-made industrial chemicals that
nature did not intend. This is the result of laws that do not require
companies to prove their chemicals are safe to get on the market.
Seventh Generation partnered with EWG, the leading organization
seeking to pass the Kid-Safe Chemicals Act, to overhaul severely
outdated chemical regulatory laws in order to make products safer for
children.

The panel discussion focused on the long-term impacts of those
chemicals on our children, the importance of consumer product
ingredient disclosure and the long overdue need for improved
legislation. Parents and caretakers, children, healthcare providers
and academics alike received practical information about creating a
healthy home for their children and were able to take action by
signing a "Citizen Declaration." Seventh Generation and EWG will take
the signed declarations from the Boston event, along with those
gathered nationwide, and deliver them to the Oval Office and
legislators in Washington D.C. in early 2009.

"While our name talks about the next seven generations, for most
parents it's the next generation that matters the most," said Jeffrey
Hollender, President and Chief Inspired Protagonist for Seventh
Generation. "The subject of conventional household chemicals looms
largest where the smallest members of our families are concerned. The
fact is that conventional cleaning products are filled with all kinds
of hazardous chemicals. Very loose regulations more concerned with
protecting trade secrets than public health largely allow
manufacturers to put any combination of chemicals in a conventional
cleaning product without meaningful safety testing. When we use these
products, they pollute our indoor air and contaminate household
surfaces with substances that have been shown to cause or are strongly
suspected of causing cancer, reproductive and developmental disorders,
asthma and allergies, neurological and behavioral problems, organ
damage, and hormonal disruption. And that's just the tip of the
iceberg."

The interactive panel discussion was part of Seventh Generation's
"Show the World What's Inside" campaign designed to educate and
inspire consumers about the importance of knowing what's inside their
household cleaning and personal care products and how these
ingredients impact the health and well-being of their families and the
environment.

Show the World What's Inside includes a unique Label Reading Guide
available online and a mobile application that helps consumers
navigate the cleaning aisle at the grocery store by providing an
interactive glossary of commonly used terms and ingredients. There is
also a new line of 100% organic Ingredient shirts for babies, children
and adults, featuring a do-it-yourself ingredient label on the front
for consumers to personalize and show the world what's really inside
of them.

Finally, all consumers are invited to take action and raise their
voices on Capitol Hill by signing the declaration in support of the
Kid Safe Chemical Act at http://kidsafechemicals.org.

About Seventh Generation

Seventh Generation is committed to being the most trusted brand of
household and personal-care products for your living home. Their
products are healthy and safe for the air, the surfaces, the fabrics,
the pets, and the people within your home - and for the community and
environment outside of it.

For information on Seventh Generation cleaning, paper, baby and
feminine personal care products, to find store locations, and explore
the company's website visit www.seventhgeneration.com. To read more
about Seventh Generation's corporate responsibility, visit the
Corporate Consciousness Report at:
www.seventhgeneration.com/corporate-responsibility/2007.

About the Environmental Working Group

The mission of the Environmental Working Group (EWG) is to use the
power of public information to protect public health and the
environment. EWG is a 501(c)(3) non-profit organization, founded in
1993 by Ken Cook and Richard Wiles.

In 2002, we founded the EWG Action Fund, a 501(c)(4) organization
that advocates on Capitol Hill for health-protective and
subsidy-shifting policies.

EWG specializes in providing useful resources (like Skin Deep and
the Shoppers' Guide to Pesticides in Produce) to consumers while
simultaneously pushing for national policy change.

Seventh Generation
Meghan Butler, 802-658-3773 x 519
meb@seventhgeneration.com
www.seventhgeneration.com
or
Cohn & Wolfe for Seventh Generation
Scott Radcliffe, 512-542-2829
scott.radcliffe@cohnwolfe.com

Copyright Business Wire 2008