Educational Institutions Use Yahoo!(R)'s Mobile Development Platform to Create Mobile...

Educational Institutions Use Yahoo!(R)'s Mobile Development Platform to Create Mobile Widgets for Leading Corporate Brands

Yahoo! Announces the Winners of the Inaugural "Yahoo! Mobile
Developer Awards" in Singapore
SINGAPORE--(Business Wire)--
Yahoo! (NASDAQ:YHOO) today announced the winners of the inaugural
Yahoo! Mobile Developer Awards (YMDA), the first of several
competitions showcasing innovation and talent of Singapore students,
who created mobile-optimised applications using Yahoo!'s latest mobile
development platform - Yahoo! Blueprint(TM).

A total of 24 teams from six Singapore tertiary institutes
participated in the competition to build the best mobile widgets for
four corporate brands - DBS Bank, Kellogg Asia, Malaysia Airlines, and
UEEEU.com. The participating schools were Nanyang Technological
University (NTU), National University of Singapore (NUS), Nanyang
Polytechnic (NP), Ngee Ann Polytechnic (NAP), Singapore Polytechnic
(SP), and Temasek Polytechnic (TP).

The teams started developing their mobile widgets after the YMDA
kick-off meeting in September, where they received instructions and
widget requirements from Yahoo! and the four sponsor companies.

All teams presented their mobile widgets in front of a judging
panel comprising experts from Yahoo!, the Infocomm Development
Authority of Singapore (IDA), and the sponsor companies. Submissions
were judged on usability, quality, innovation, effective use of
technology, and relevance to the companies and their customers.

"This competition is aligned with Yahoo!'s company-wide strategy
to open up our platform to third party publishers, developers and
advertisers," said David Ko, senior vice president of Connected Life,
Yahoo! Inc. "We believe that Yahoo! Blueprint is the best way to
create mobile Internet services and run across hundreds of devices and
reach hundreds of millions of users, offering consumers the best
mobile Internet experience, regardless of device. We expect this will
change the world of mobile development moving forward."

"Through this competition, Yahoo! is proud to be able to play its
role in connecting Singapore's next generation of developers with some
of the world's leading corporate brands, as we continue to enable and
lead the mobile ecosystem," added Ko.

Corporate sponsors' winning mobile widgets

At today's YMDA award ceremony, the four winning widgets were
announced, one for each of the sponsor companies.

The four winning YMDA widgets for 2008 are:

-- For DBS Bank - "Simple" from Nanyang Technological University,
developed a mobile widget to help customers conveniently
locate branches and ATMs, and access information on bank
products and credit card privileges

-- For Kellogg Asia - "The Jinx" from Temasek Polytechnic created
a widget that prompts people to take part in the Kellogg's
"Special K Challenge". Their mobile widget includes calorie
and BMI calculators, healthy tips, Special K recipes, and a
personal progress planner

-- For Malaysia Airlines - "We Mobile" from Singapore Polytechnic
developed a mobile widget to encourage travel with Malaysian
Airlines. Their mobile widget incorporated interesting and
useful features to assist users with their travel plans.

-- For UEEEU.com - "Chlorophyll Studios" from Nanyang Polytechnic
created a travel-related mobile widget to make customers'
travel experience more convenient and enjoyable. Their mobile
widget includes a language translator, a world time indicator,
destination guides, hotel/ vehicle search and reservation
functions, and a travel planning tool

Members from the four winning widget teams each received a cash
prize and will have their winning widgets showcased on the mobile
widget gallery in Yahoo! Go 3.0. The "Best in Show" mobile widget will
be announced live at the show and will be posted in an updated version
of this press release at http://mobile.yahoo.com/newsroom.

Sponsors' quotes:

"A growing number of consumers today are looking to have banking
information and services at their fingertips. Therefore, the idea of
delivering our banking services to consumers directly to their mobile
phones using mobile widgets is very exciting," said Jowena Liang, SVP
& Head of Consumer Marketing & Internet Banking, Consumer Banking
Group, DBS Bank. "We saw a number of excellent widgets but in the end
we chose the mobile widget created by the team "Simple" from Nanyang
Technological University. The widget interface is simple to use and
makes it easy for consumers to access and request information from
their mobile phone. The creation of mobile widgets fits perfectly with
DBS' strategy of providing convenient access to our customers across a
multi-channel distribution platform."

"Kellogg Asia is happy to take part in the inaugural Yahoo! Mobile
Developer Awards. We're excited about the possibilities that the
Yahoo! Blueprint. In this case, we wanted a mobile widget to help
promote our 'Special K Challenge' - a challenge aimed at consumers to
see if they can lose 2 kilograms in 2 weeks by replacing 2 meals a day
with 2 bowls of Special K," said Robert Woodall, Vice President,
Marketing & Innovation, Kellogg Asia-Pacific. "We selected the mobile
widget developed by "The Jinx" team from Temasek Polytechnic which
will help prompt people to take part in the Special K Challenge as
well as keep them motivated throughout the duration. Kellogg Asia is
proud to be a part of the dawn of a new era for the mobile phone - as
we believe mobile widgets will change the way consumers use their
mobiles."

"UEEEU.com is specialized in online travel. We are excited to be
part of the inaugural Yahoo! Mobile Developer Awards. With UEEEU's
vast collection of travel resources, the students have made full use
of Yahoo! Blueprint and UEEEU's booking engine technology to create
interesting mobile widgets. They not only fulfilled the
requirements given to them, but also built extra features to make
their widgets more attractive. We picked the winning mobile widget
developed by "Chlorophyll Studios" from Nanyang Polytechnic. Through
mobile widgets, we are able to bring UEEEU.com's online travel
experience to mobile phones, providing our customers an entirely new
way to access our services", said Ralph Shao, Director of Corporate
Marketing, UEEEU.com.

Blueprint enables the creation of mobile content

Yahoo! Blueprint is an easy-to use, versatile and feature-packed
platform for developers to create and distribute their applications to
wider audiences, and was used to power the latest mobile widgets and
applications at the YMDA competition. Apart from building widgets,
developers are also able to use Yahoo! Blueprint to create mobile
websites and standalone applications.

Yahoo! Blueprint is available to advertisers, publishers, as well
as developers, to mobilise content and services.

For more details on Yahoo! Blueprint, please refer to the press
release titled "Yahoo!(R) Expands Capabilities of Blueprint, the
Mobile Development Platform"

About Yahoo!

Yahoo! Inc. is a leading global Internet brand and one of the most
trafficked Internet destinations worldwide. Yahoo! is focused on
powering its communities of users, advertisers, publishers, and
developers by creating indispensable experiences built on trust.
Yahoo! is headquartered in Sunnyvale, California.

Yahoo!, Yahoo! Blueprint, and the Yahoo! logo are trademarks
and/or registered trademarks of Yahoo! All other names are trademarks
and/or registered trademarks of their respective owners.

For more information on Yahoo! Mobile please visit
http://mobile.yahoo.com/newsroom

Yahoo!, Connected Life Asia
Priscilla Tan, +65 98539149
pristan@yahoo-inc.com
or
Yahoo!, Inc.
Lucas Mast, 408-507-1239
lmast@yahoo-inc.com

Copyright Business Wire 2008