More Than 1 Million College Students Offered Education in Practical Money Skills...

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Thu Oct 23, 2008 8:00am EDT

More Than 1 Million College Students Offered Education in Practical Money Skills From Wells Fargo

SAN FRANCISCO--(Business Wire)--
Wells Fargo & Company (NYSE:WFC) said it has offered Practical
Money Skills for Life to more than 1 million college students the last
five years. Practical Money Skills for Life features two online credit
education lessons sponsored by Wells Fargo and Visa.

   "We want our College Credit Card customers to understand the
importance of building and managing credit wisely by giving them many
educational resources to help them succeed," said Dinna Martinez,
Wells Fargo Card Services and Consumer Lending product manager. "By
building relationships with students now, we're helping them build
healthy financial habits that will serve them well over their
lifetimes."

   Wells Fargo invites every new College Credit Card customer to take
the 10-minute online Practical Money Skills for Life lessons at
wellsfargo.practicalmoneyskills.com.

   Wells Fargo also provides college student customers:

   --  The Student Guide to Good Credit brochure is offered to
        students before they apply for a Wells Fargo Credit Card and
        sent to them when they receive a card.

   --  The Wells Fargo Student Credit Education website
        (www.wellsfargo.com/credit_cards/education/student) offers
        students online tips, tools and links on money management,
        credit cards, and other general credit information to help
        build a successful financial future.

   --  The What You Need to Know brochure is included with every
        credit card Welcome Kit and it reinforces using credit
        responsibly.

   --  Every new College Credit Card customer receives the first
        statement regardless of whether or not the account has a
        balance. This provides an opportunity to deliver two key
        messages via the Statement Ad Page: Things to Know About Your
        Statement - highlighting major sections of their statement;
        and Managing Your Credit - tips on how to start a good credit
        record.

   --  Every monthly statement includes a College Credit Card Tip of
        the Month that is relevant for that time of year.

   --  Wells Fargo College Credit Card customers receive a Credit
        Education Newsletter every quarter that features topics such
        as Budgeting Basics, Saving Money During the Holidays and
        Avoiding Fees.

   "Never has there been a more important time to make sure college
students understand how to manage credit. It's encouraging that Wells
Fargo is reaching out to students from day one, to make sure they get
- and stay - on the right track," says Gerri Detweiler, Credit Advisor
for Credit.com.

   As part of its commitment, Wells Fargo works hand in hand with
teachers, school administrators, and government agencies to integrate
financial education into classrooms across the country. With their
input, Wells Fargo developed Hands on Banking(R) and its Spanish
version, El futuro en tus manos(R), a free, non-commercial financial
literacy program. Hands on Banking teaches people in all stages of
life about the basics of responsible money management, including how
to create a budget, save and invest, borrow responsibly, buy a home,
and establish a small business.

   In 2005, Wells Fargo created Stagecoach Island, a free,
multi-player, online role-playing game that teaches young adults about
financial responsibility. Wells Fargo created Stagecoach Island
(blog.wellsfargo.com/StagecoachIsland) for young adults - many of whom
are leaving home and becoming financially independent for the first
time. Young adulthood is an especially important period for learning
how to move from financial dependence to independence. For most young
adults it's an era of "firsts" - first car, first job, first bank
account, first apartment, first credit card, and we want to make sure
they have all the tools they need to be successful.

   Wells Fargo & Company is a diversified financial services company
with $622 billion in assets, providing banking, insurance,
investments, mortgage and consumer finance through almost 6,000 stores
and the internet (wellsfargo.com) across North America and
internationally. Wells Fargo Bank, N.A. is the only bank in the U.S.,
and one of only two banks worldwide, to have the highest possible
credit rating from both Moody's Investors Service, "Aaa," and Standard
& Poor's Ratings Services, "AAA."

Wells Fargo & Company
Lisa Westermann, 415-845-7759
Lisa.b.westermann@wellsfargo.com

Copyright Business Wire 2008
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