Multi-Screen Video Services Have Promise In US Reports In-Stat

SCOTTSDALE, Ariz.--(Business Wire)--
The boundary lines between the TV, PC, and mobile screens are
blurring with increased broadband and 3G penetration, reports In-Stat
(http://www.in-stat.com). Service providers are being challenged from
all sides for control over the consumer and the content they consume,
the high-tech market research firm says. The challenge for network
service providers is how to add value in the connected lifestyle.

"One answer is the introduction of multi-screen video services,"
says Keith Nissen, In-Stat analyst. "For instance, consumers could
view NBC's videos of the recent Olympic Games on TV, PC, or mobile
devices using existing network services. Another alternative is
converged multi-screen services that offer consumers the same
capabilities, along with value-added, next-generation features and
functions that make the service device independent."

Recent research by In-Stat found the following:

-- Within five years, there is the potential for 11 million TV-PC
service subscribers and nearly 16 million converged PC-mobile
service subscribers in the US.

-- Based on consumer surveys, In-Stat has concluded that TV-PC
two-screen video services are best offered as content-only
multi-screen services, with a common, web-based portal for
content identification, sampling, selection, and purchasing.

The research, "The US Market for Multi-Screen Services"
(#IN0803962WWI), covers consumer behavior and preferences regarding
multi-screen video services. It identifies how US consumers are using
the different screens and the frequency that applications/activities
are used. The research also identifies multi-screen service
requirements, evaluates the demand for content-only multi-screen
services, and quantifies the added value that converged multi-screen
services provide. It assesses the market for PC-TV two-screen
services, and PC-mobile two-screen services. Survey data is used to
highlight the differences between the two approaches, and to generate
a five-year US subscriber and revenue forecast for both types of
multi-screen services.

For more information on this research or to purchase it online,
please visit: http://www.instat.com/catalog/pcatalogue.asp?id=272 or
contact a sales representative: http://www.instat.com/sales.asp

The price is $3,495 (US).

About In-Stat

Technology vendors, service providers, technology professionals
and market specialists, worldwide, rely on In-Stat's experienced staff
and in-depth research to support critical business, product and
technology decisions. In-Stat's insights are derived from both a deep
technology understanding and comprehensive research, which examines
each segment of the value chain for each market. Regular and ongoing
end-user demand and primary research surveys underpin much of the
analysis, enabling In-Stat to provide incisive market knowledge and
guidance on future market opportunities via syndicated research
products, custom consulting, and advisory services.

In-Stat is a strategic segment of the $9 billion Reed Elsevier
global information network, with access to an expansive worldwide
electronic network, extensive technology databases and well-informed
personnel. As a member of Reed Business Information, In-Stat is a
division of the largest business-to-business publisher in the U.S.

In-Stat
Keith Nissen, Principal Analyst
480-483-4465
keith.nissen@reedbusiness.com
or
Elaine Potter, Marketing Coordinator
480-483-4441
epotter@reedbusiness.com

Copyright Business Wire 2008