ImageSpan Adds Digital Content Tracker to Its LicenseStream Creator PRO Service,...

ImageSpan Adds Digital Content Tracker to Its LicenseStream Creator PRO
Service, Helping Subscribers Find and Convert Non-Paying Consumers of Digital
Content into Paying Customers
LicenseStream Creator PRO Now Offers Tracking, Licensing in one Service,
Empowering Content Owners and Creators to Make More Money from Their Digital
Assets

NEW YORK, Oct. 23 /PRNewswire/ -- ImageSpan Inc., which provides a digital
content licensing and billing settlement platform, today announced the
addition of a new content tracker to its Web-based LicenseStream Creator PRO
service, delivering the first service to offer both tracking and licensing to
creators and owners of digital content. LicenseStream Creator PRO offers
additional licensing, reporting and publishing flexibility and options to the
standard LicenseStream service for photographers, videographers, illustrators
and other providers of digital content.
The new tracker helps content creators find their digital content online,
providing them with a view into where and how it is used. ImageSpan has also
added automated options to convert non-paying content consumers into paying
customers. This helps content creators obtain more value from their photos,
video and other digital assets as they get distributed on the Web. Until
today, tools this powerful were available only for large enterprises.
"Content creators and owners have long sought a combined service that
provides visibility into where their content is going online, how it is being
used, and then automates licensing and billing transactions to facilitate the
flow of royalty payments," said Iain Scholnick, chief executive officer and
president, ImageSpan. "With this new tracker feature, LicenseStream Creator
PRO puts licensing and tracking control into the hands of content owners and
creators, seamlessly helping them to pursue untapped opportunities for new
licensing, advertising and distribution while providing a means to resolve
potential infringement issues Internet-wide. The addition of this new tracker
makes LicenseStream Creator PRO the complete solution."
LicenseStream Creator PRO enables subscribers to embed into their
content's metadata terms of use, including where the content can be used, for
how long, in what geographies, etc. The new tracker continuously monitors
billions of photographs, videos and other content on the Internet to locate a
LicenseStream subscriber's digital assets with high rates of accuracy. In
instances where terms of use for content have been infringed, a subscriber can
select from any number of automatically generated e-mail responses. These
range from offering the opportunity to legally license the content, to
requesting a link back to the content owner's site, inserting the content
owner's ad feed, sharing ad revenues or issuing a take-down request. The
service monitors to see when action is taken and reports back to the content
owner.
"It's a no-brainer for me to sign up for this new integrated service -- it
provides the support I need to track, market and to grow my business as a
designer and provider of images," said Clement Mok, chief executive officer,
Visual Symbols Library, who is widely recognized as a pioneer within the
interactive marketing industry and the designer on the launch of the original
Macintosh from Apple. "The ability to track content usage is a powerful idea.
The addition makes LicenseStream Creator PRO a simple, flexible and invaluable
tool and resource."
Today's announcement was made at the PDN PhotoPlus Expo in New York.
About ImageSpan Inc.
ImageSpan provides an enabling infrastructure for content licensing,
helping content owners define rights and transact online in minutes. We
automate today's manual licensing processes. ImageSpan is the market-leading
licensing automation platform partner for global advertising, content
production and content delivery businesses. Enterprise partners using the
ImageSpan platform include Omnicom, Visible World and online advertising
agencies. ImageSpan offers a number of delivery options including deployment
through Adobe software. Founded in 2003 and based in Sausalito, California,
ImageSpan is a trusted solution provider and is the exclusive provider of
license registry services to the PLUS Coalition, the international, multi-
industry standards body for image licensing. For more information, please go
to www.imagespan.com or call (888) 921-1221.
SOURCE ImageSpan Inc.

Laura Evenson of ImageSpan Inc., +1-415-465-2711, levenson@imagespan.com