NAVTEQ to Showcase Leading Map-Enhanced Traffic Solutions at ITS World Congress
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Demonstrations will feature NAVTEQ Traffic(TM) and Community-Enhanced Traffic
GPS data, Advanced Driver Assistance Systems (ADAS), Vehicle Infrastructure
Integration (VII)
NEW YORK, Oct. 23 /PRNewswire/ -- NAVTEQ, a leading global provider of
digital map data for location-based solutions and vehicle navigation, will
showcase its latest advancements in NAVTEQ Traffic, ADAS and VII at the
upcoming 2008 ITS World Congress in New York, November 16-20th (Booth 401 at
the Javits Convention Center). As a founding member of ITS and a premiere
exhibitor at this year's show, NAVTEQ continues to demonstrate its long-
standing commitment to innovations in the traffic industry.
NAVTEQ, in conjunction with Nokia, features the U.S. Department of
Transportation's SafeTrip-21 program-an initiative expected to significantly
advance the state of traffic data collection and traffic information quality.
In partnership with the California Department of Transportation (Caltrans),
UC-Berkeley's Civil and Environmental Engineering Department and the
California Center for Innovative Transportation (CCIT), the SafeTrip-21
project utilizes Nokia's proprietary Trip Line(TM) technology, a series of GPS
points that monitor real-time traffic conditions as they relate to the mobile
device's position on roadways, while preserving privacy. NAVTEQ processes the
GPS data from Nokia combining it with additional NAVTEQ-collected traffic
information to deliver complete and accurate travel time predictions to users.
With this technology in place, NAVTEQ and the program's participants can
better leverage community-enhanced traffic data to revolutionize the
industry's data collection methods for mobile traffic information.
This year, NAVTEQ traffic exhibits will feature:
Nokia Community-Enhanced Traffic
-- Community Enhanced Traffic featuring Nokia mobile device data
utilizing its proprietary Trip Line(TM) technology
-- Proprietary privacy technology Privacy by Design(TM) protects
consumers and allows Nokia to collect, store and transmit only the minimum
information necessary for GPS data purposes
SafeTrip-21
-- Advanced mobility and spatial awareness applications developed in
conjunction with UC-Berkeley's Partnership for Advanced Transit and Highways
(PATH) and Caltrans
In addition to traffic technologies, NAVTEQ also will showcase:
Advanced Driver Assistance Systems (ADAS)
-- Demonstrations featuring NAVTEQ's market-leading approach to
accelerate development of map-enhanced ADAS, in virtually all vehicles
-- Unique Map and Positioning Engine (MPE) Reference Solution which
features a compact version of the map and ADAS-only attributes --
NAVTEQMPE(TM) map, NAVTEQ Electronic Horizon and recommended MPE specification
to advance applications that reside on a small circuit board or are
distributed in the electronics architecture of the vehicle, providing an
application that is always on and does not need a stored navigation route
-- Vehicle navigation systems, featuring the complete, rich, detailed
version of the NAVTEQ map
Vehicle Infrastructure Integration (VII)
-- Demonstration showcases NAVTEQ's innovative approach to Vehicle
Infrastructure Integration (VII), which is fostering the deployment of
advanced vehicle-vehicle and vehicle-infrastructure communications that aim to
enhance highway efficiency and safety by reducing vehicle accidents.
About NAVTEQ
NAVTEQ is a leading provider of comprehensive digital map information for
automotive navigation systems, mobile navigation devices, Internet-based
mapping applications, and government and business solutions. NAVTEQ creates
the digital maps and map content that power navigation and location-based
services solutions around the world. The Chicago-based company was founded in
1985 and has more than 3,800 employees located in 194 offices and in 42
countries.
NAVTEQ, NAVTEQ MPE, NAVTEQ Traffic and Electronic Horizon are trademarks
of NAVTEQ in the U.S. and other countries. Trip Line and Privacy by Design
are trademarks of Nokia in the U.S. and other countries. All rights reserved.
(Logo: http://www.newscom.com/cgi-bin/prnh/20060313/NAVTEQLOGO)
SOURCE NAVTEQ
Jennifer Schuh of NAVTEQ, +1-312-894-3913, jennifer.schuh@navteq.com; or Bob
Richter, +1-212-802-8588, bob@richtermedia.com, for NAVTEQ
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