Grizzly Adams(R) Productions Locks Major TV Media Buy on 18 Networks

LOVELAND, Colo., Oct. 23 /PRNewswire/ -- Legendary film and television
producer Grizzly Adams Productions has placed a total of 600 television
commercials on 18 U.S. cable networks for the month of November, according to
Charles E. Sellier, Grizzly Adams president. The 60-second spots will raise
awareness of the individual titles and promote direct response sales for ten
of the company's productions, including Friends for Life, its recently
released award-winning feature film.
"This is a significant investment for our company to reinforce our solid
reputation for quality programming, as well as to increase awareness of our
brand," states Sellier. "The direct response aspect of these commercials will
provide us immediate feedback to fine-tune future media buys. With a concerted
effort of this magnitude, by this time next year we expect Grizzly Adams to be
among the strongest family film brands on retail shelves across the country."
The Grizzly Adams brand began in 1974 with the highly successful feature
film, and then later the network television series, The Life and Times of
Grizzly Adams. Sellier, who created the original series, explains, "For three
decades we have focused on creating family-oriented programming that impacts
today's culture with a positive message." Encouraging honor, faith, courage,
and family are consistent themes throughout the company's history.
"We have recently taken over retail distribution of our films and
television shows because we know our product and our market better than any
external distributor," says David Balsiger, Grizzly Adams senior producer.
"This TV advertising rollout is also expected to excite interest among our
major box store retailers in stocking these Grizzly Adams titles."
The Friends for Life media buy includes the History Channel, AMC Network,
Oxygen Network, Hallmark Network, Lifetime Network, Lifetime Movie, Sky Angel,
ABC Family Network, BBC America, Biography Net, Discovery Health, E! Network,
Soap Net, WE (Women's Entertainment) Network, Great American Country, and the
Style Channel.
TNT, Oxygen, and WE will also carry 60-second spots for the new DVD
release Unlocking the Secret. For the past two years, the international
lifestyle philosophy controversy known as "The Secret" has attracted a global
following. Proponents of The Secret suggest that positive energy can attract
whatever it is they want in their lives -- money, houses, career success,
romance. Unlocking the Secret addresses many of The Secret's claims and puts
its accompanying Law of Attraction into perspective.
A five-DVD Collectors Set, Angels in Disguise, hosted by beloved film star
Darren McGavin, will be advertised on the AMC, Hallmark, Lifetime Movie, and
Oxygen networks. This highly emotional DVD set recounts true stories of men
and women who have had unusual experiences resulting in outcomes that may
indicate divine or miraculous intervention. The DVD set has received very high
audience ratings when it aired on the CBS-TV Network.
The Inspiration Network will air commercials for four faith-based DVD
specials: The Case for Christ's Resurrection; Miraculous Messages; End Times:
How Close Are We?; and the September 11th docudrama, Miracles in Our Midst.
Spots for three DVD specials, Apocalypse and the End Times, Fabric of
Time, and The Search for Heaven, will air on the Sky Angel Network.
During the past 34 years, the team at Grizzly Adams has produced more than
1000 family-friendly TV specials and series for NBC, CBS, PAX, ION, Discovery,
SciFi, The Learning Channel and other networks. Eleven of their theatrical
films are still among the top 100 all-time independent grossing films
(non-studio), with six of those releases ranking in the top 25.
Previews of all these Grizzly Adams DVDs can be viewed at
http://www.grizzlyadams.com.
To interview Grizzly Adams(R) producers, contact Michelle Miller at
(970) 690-7302 / michelle@grizzlyadams.tv.
This release was issued through eReleases(TM). For more information,
visit http://www.ereleases.com.
SOURCE Grizzly Adams Productions

Michelle Miller for Grizzly Adams Productions, +1-970-690-7302,
michelle@grizzlyadams.tv