New York Bankers Association Selects BSG Financial as an Endorsed Provider

Company's Re$ubmitIt Program Increases Bad Check Collections for
Business Customers, Enhances Revenue for Banks
LOUISVILLE, Ky.--(Business Wire)--
BSG Financial, LLC, a provider of profit-enhancing programs and
marketing services to the financial industry, announced that the New
York Bankers Service Corporation (NYBSCO), a wholly owned subsidiary
of the New York Bankers Association (NYBA), has officially selected
the company's Re$ubmitIt electronic check and item recovery solution
to help its member banks increase income and provide a valuable
service to business customers.

BSG Financial made the endorsement announcement during a
presentation by BSG Financial's executive vice president, Mike Wummer,
entitled, "Improve Your Merchants' Collections While Increasing Your
Bottom Line by Utilizing Electronic Re-Submission Technology."

According to NYBSCO officials, Re$ubmitIt is the type of product
they seek to promote to NYBA member banks because of its ability to
produce income and provide excellent service. With Re$ubmitIt, banks
help their commercial account holders more successfully collect funds
from NSF checks and other returned deposit items, while alleviating
the burden of collections for the business. The completely outsourced
program also generates income for member banks through a revenue share
of the service fee collected from the check writer.

"In this competitive environment, where the creation of income and
core deposits is a goal for all institutions, many banks are targeting
commercial account customers," said Daniel Babb, vice president of
member services for the New York Bankers Association. "Re$ubmitIt
creates a market differentiator that helps banks win these deposit
accounts and retain their current customer base. It adds tremendous
value at no cost to commercial customers, while generating much-needed
non-interest income for the bank."

With Re$ubmitIt, a bank automatically sends a returned deposit
item to Re$ubmitIt instead of returning it to the business account
holder for collection. Re$ubmitIt re-presents the returned item
electronically - up to two additional times - to the check writer's
account for recovery. On average, 70 to 75 percent of all items are
collected in full.

Because of strategic timing of the electronic submissions and
multiple attempts to collect, Re$ubmitIt can double the likelihood of
recovering funds from the check writer over traditional collection
methods, such as letters and phone calls. The program also offers free
secondary collections for items that cannot be collected
electronically, further enhancing the value of the service for
business account holders.

Re$ubmitIt not only processes paper NSF checks, but also
electronic ACH originations and check conversions, including: back
office conversions (BOC), accounts receivable conversions (ARC) and
Web-authorized payments (WEB). As such, revenue garnered from the
program is expected to increase along with the use of electronic
payments.

"The NYBA joins a growing list of state banking associations that
recommend Re$ubmitIt to their member banks. Through their growing
support, more and more banks are enjoying the rewards of this program,
which solidifies banking relationships and grows revenue," said
Barrett Nichols, founder and CEO of BSG Financial. "Now more than
ever, banks must provide profitable solutions that serve customers
well. Re$ubmitIt successfully does both."

About New York Bankers Association

The New York Bankers Association is comprised of the commercial
banks and thrift institutions that engage in banking in New York
State. Its members have aggregate assets in excess of $9 trillion and
more than 340,000 New York employees. The organization provides member
banks with advocacy services related to legislative and regulatory
issues impacting the commercial banking and thrift industry in the
Empire State; professional development opportunities for bankers; and
income-producing and cost-saving products and services. For more
information, visit www.nyba.com.

About BSG Financial, LLC

Louisville, Ky.-based BSG Financial develops and manages
innovative, profit-enhancing programs for the financial industry. In
addition to Re$ubmitIt(R), the company offers CourtesyConnect(R), the
industry's first Web-based overdraft management system,
ExpenseMark(TM), a sourcing and procurement service to reduce expenses
and improve an institution's efficiency ratio; and a Sale/Leaseback
program to help banks and credit unions generate capital from
non-earning depreciated assets.

BSG Financial, recognized by Bank Technology News as an industry
innovator, is privately owned and serves financial institutions
nationwide whose assets range from $100 million to more than $35
billion. For more information about the company, visit
http://www.bsgfinancial.com.

BSG Financial
Michele Rowan, 502-581-1511 x 224
Director of Marketing

Copyright Business Wire 2008