Bidz.com Selects Mercent to Optimize Online Advertising for Buyz.com Branded Site
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SEATTLE, WA, Oct 23 (MARKET WIRE) --
Mercent(TM), a provider of online marketing software and services for
retail merchants, today announced that Bidz.com (NASDAQ: BIDZ), a leading
online jewelry retailer, has selected Mercent to drive traffic and sales
to the Buyz.com fixed-price online jewelry store.
Bidz.com launched the Buyz.com online storefront this year to provide high
quality gold, silver and brand name jewelry and watches at fixed prices.
Using the on-demand Mercent Retail platform allows the company to
efficiently and profitably promote its products on all the leading
comparison shopping engines and affiliate networks.
"We're pleased to count Bidz.com among the Internet Retailer Top 100
clients utilizing Mercent Retail to improve online product marketing,"
said Eric Best, Mercent CEO. "We look forward to driving higher-margin,
higher-value transactions through the Mercent Shopping Network to
Buyz.com."
"With Mercent Retail, we've been able to ramp our number of transactions
per day and revenue generated on Buyz.com in only six months of
operation," said Leon Kuperman, Chief Technology Officer and Vice
President of Business Development for Bidz.com. "Mercent's technology
provides us additional insight and control necessary to achieve
substantial ROI from comparison shopping engines sooner than we expected."
Ranked 74th on the Internet Retailer 2008 Top 500 List, Bidz.com is the
second largest online jewelry retailer worldwide. The company experienced
substantial growth in 2007, increasing revenues 42% year-over year to
$187.1 million. Performance in 2008 has likewise been impressive, with
Bidz achieving $116.9 million in revenues for the first two quarters,
representing a 39% increase year-over-year.
Mercent helps leading retailers drive revenues and profits through more
than 50 ecommerce channels, including comparison shopping engines,
transactional marketplaces, paid inclusion programs, and affiliate
networks. Through Mercent's on-demand marketing platform, Mercent Retail,
merchants manage key aspects of online merchandising including
automatically optimizing for profitability, inventory, and other business
goals with substantially less time and effort.
Information regarding Mercent Retail shopping feed and paid inclusion
management technology, Mercent Performance marketing services, and the
complete list of online marketing channels in the Mercent Shopping
Network is available at www.mercent.com.
About Bidz.com
Bidz.com, founded in 1998, is an online retailer of jewelry. Bidz offers
its products through a live auction format as well as a fixed price online
retail store, Buyz.com. Bidz.com's auctions are also available in Spanish
and Arabic. To learn more about Bidz.com visit its website at
www.bidz.com.
About Mercent
Mercent provides online marketing technology and services to help retail
merchants optimize performance across online marketing channels. Mercent's
on-demand platform, Mercent Retail, connects existing retail management
systems and The Mercent Shopping Network, a network of more than 50 online
shopping destinations including transactional marketplaces such as
Amazon.com and SHOP.COM, comparison shopping engines (CSEs) such as
Shopping.com and Shopzilla, paid inclusion programs like Yahoo! Search
Submit Pro, and affiliate marketing programs such as LinkShare and
Performics. Mercent Retail makes it easy for merchants to increase revenue
and gross margins by promoting the right products with the right
merchandising offers and placement using optimized product data feeds to
these key retail channels. Mercent customers include Bidz.com, Brookstone,
1-800-Flowers, Bass Pro Shops, Celebrate Express, GUESS?, Levenger,
L'Occitane USA, Redcats Group, REI, and other leading retailers. Mercent
is an Amazon.com Certified System Integrator, Buy.com Gold Certified
Partner, SHOP.COM Certified Data Feed Provider, certified Google Product
Search Partner and Yahoo! Search Submit Pro certified feed provider.
Founded by veterans of Amazon.com, Mercent is a venture-funded company
based in Seattle, WA. For more information, visit www.mercent.com.
Copyright 2008, Market Wire, All rights reserved.
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