Bright Now! Dental Expands Again in the Seattle-Tacoma Area in Puyallup

* Reuters is not responsible for the content in this press release.

Thu Oct 23, 2008 9:00am EDT

SANTA ANA, Calif.--(Business Wire)--
Bright Now! Dental Inc., the nation's leading provider of business
support services to dentists, announces the grand opening of a new
Bright Now Dental in Puyallup. Located at 10228 156th St. East, Suite
101 in the Sunrise Village retail center, the office provides families
with a convenient, comfortable environment where they can receive the
latest in comprehensive, quality dental care.

   The opening of this office continues the growth and mission of
Bright Now Dental Inc., which is to provide "Smiles for Everyone!"(SM)
by bringing quality, affordable dental care to local neighborhoods.
The office is equipped to provide prompt, efficient dental care, and
offers general dentistry, preventive care, children's dentistry, and
specialty care services including orthodontics (braces), and LUMINEERS
BY CERINATE(R) (patented, contact lens-thin - approximately .2 mm -
super translucent porcelain veneers that offer a painless way to
permanently whiter, perfectly aligned teeth in two to three visits).
Bright Now Dental accepts most insurance plans and offers a dental
discount program for patients without insurance. The office is open
five days per week, with appointments available until 7:00 p.m. on
Tuesdays and Wednesdays and is open the second Saturday of each month.

   Good dental habits can positively affect overall health, so the
dentists and professional staff value their role in helping patients
maintain and/or improve their patients' total wellness. Bright Now
Dental's Richard Guzha, D.D.S., has been practicing dentistry for over
eight years and has been with Bright Now for the last 8 years. When
asked about his approach to patient care, Dr. Guzha explains, "My
mission is to provide every patient with the highest quality dentistry
while educating them along to the way as to what their experience
entails." In his spare time, Dr. Guzha enjoys playing golf as well as
jogging.

   To celebrate the grand opening, the office is offering $100 Off
Dental Services* and $39 Exam and X-Rays**. Prospective patients can
call the Bright Now Dental office at 253-840-0540 or toll-free
1-888-BRIGHT NOW (1-888-274-4486) to schedule appointments.

   For patients who do not have dental insurance, the Bright Now
Dental, Inc. affiliated offices offer the ConfiDent(R) dental discount
program. For a low annual fee paid to the dentist, the dental discount
program makes dental care affordable to individuals and families
without dental insurance through a 25% discount on general dental
services and a 20% discount on specialty services where available
(percentage off Usual Customary Fees - UCF).

   About the ConfiDent(R) Dental Discount Program

   The ConfiDent(R) program is not an insurance plan. There are no
benefits payable to enrollees, nor does ConfiDent(R) compensate dental
care providers for services they may render to employees. ConfiDent(R)
is not an insurer, guarantor, or underwriter of any services provided
under the program or of any payments to providers. Enrollees arrange
for needed dental care, including payment directly with the dental
care provider. Enrollees are responsible for the entire cost of the
dental care and ConfiDent(R) shall in no event be liable for any
payment to a provider accessed under the program.

   About Bright Now! Dental, Inc.

   Bright Now Dental Inc. and its wholly owned subsidiaries, Monarch
Dental, Castle Dental and Newport Dental, provide business support
services to more than 300 dental offices in 18 states. Bright Now
Dental's mission is to manage the time-consuming business functions of
running dental practices, enabling dentists to devote virtually all of
their time to quality patient care through superior service and value.
Bright Now Dental Inc. handles business support services such as
finance, sales and marketing, information technology, human resources,
purchasing and real estate development, while dentists retain
responsibility for all clinical matters. More than two million people
yearly take advantage of Bright Now Dental's extended evening and
weekend office hours, convenient locations, affordable prices, and
flexible payment plans for quality, full-service dental care including
general and cosmetic dentistry, and specialty services such as
orthodontics.

   Based in Santa Ana, Calif., Bright Now Dental Inc. and its
affiliated dental offices employ approximately 4,200 people
nationwide. For more information, visit www.brightnow.com.

   About LUMINEERS BY CERINATE(R)

   LUMINEERS BY CERINATE(R) are developed by California-based Den-Mat
Holdings, LLC, a leading manufacturer and marketer of advanced
cosmetic and restorative dental products and laboratory services.
Den-Mat Holdings' products and services allow dentists to reserve,
restore and enhance patients' teeth without the requirement for
anesthesia, extensive cutting, drilling and tooth removal that have
characterized dentistry in the past. This revolutionary type of
dentistry not only focuses on superior esthetic results, but on
patient comfort and convenience as well.

   LUMINEERS BY CERINATE(R) are the only porcelain laminates that are
strong, reversible, and have a proven record of over 20 years of
clinical success. LUMINEERS BY CERINATE provide exceptional results,
taking worn, misshapen teeth and transforming them into a naturally
beautiful and radiant smile. Den-Mat currently has more than 680
employees and manufactures a complete line of more than 200 cosmetic
and restorative formulations. The company services approximately
40,000 dentists worldwide, and offers a variety of educational
seminars and marketing support services for dentists. For additional
information, please visit www.denmat.com.

   * Offer applies to any new treatment plan. Limit one per person.
Offer does not apply to diagnostic, specialty or preventive services.
Not to be combined with any other offers. Valid for new patients on
initial visit in Puyallup location only. Offer coordinated with
insurance and applicable state laws and subject to change. Expires on
6/30/09.

   ** Regular price $239. Valid for one new, cash patient on initial
visit only. Offer can't be combined, subject to change and expires on
6/30/09.

Bright Now Dental, Inc.
Glenda Yost
714-668-1300, ext. 1229
glenda.yost@brightnow.com

Copyright Business Wire 2008
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