Acxiom(R) Recognized in Top 10% of Software 500

Software Magazine Ranks Acxiom as One of the World's Largest
Software Companies
LITTLE ROCK, Ark.--(Business Wire)--
Acxiom(R) Corporation (Nasdaq: ACXM), a global leader in
interactive marketing services, today announced its inclusion to
Software Magazine's Software 500 ranking of the world's largest
software and service providers. Acxiom ranks 45, with annual revenue
of $1.3 billion.

"The 2008 Software 500 results show that revenue growth in the
software and services industry was healthy, with total Software 500
revenue of $451.8 billion worldwide for 2007, representing a 14.7%
growth from the previous year," said John P. Desmond, editor of
Software Magazine and Softwaremag.com. "We have added more than 100
new companies to the list this year. We're seeing strong growth from
more companies based outside the United States, especially from
systems integration and outsourcing services firms based in India."

The Software 500 is a revenue-based ranking of the world's largest
software and services suppliers targeting medium to large enterprises,
their IT professionals, software developers and business managers
involved in software and services purchasing.

"The Software 500 recognition is a result of Acxiom's commitment
to develop and implement software and solutions to help businesses
analyze their customer database, improve customer acquisition and
retention, and grow the value of the customer relationship," said John
Meyer, CEO and president of Acxiom. "In today's multi-channel world,
it's more important than ever to understand your customers in order to
reach them on an intimate level."

Acxiom deploys software and services to create consumer insight
for the world's leading companies - from automotive manufacturers and
retailers to banks and telecommunications providers.

Software Magazine noted that among companies represented in the
list, total employee head count grew a modest 1.3 percent from the
previous year. Sectors seeing the highest rates of employee growth
included software as a service, search/portal tools, supply
chain/manufacturing, legacy system renewal/integration and database.

"The Software 500 helps CIOs, senior IT managers and IT staff
research create the short list of business partners," Desmond said.
"It is a quick reference of vendor viability. The online version will
be on www.Softaremag.com and is searchable by category, making it what
we call the online catalog to enterprise software."

The ranking is based on total worldwide software and services
revenue for 2007. This includes revenues from software licenses,
maintenance and support, training and software-related services and
consulting. Suppliers are not ranked on their total corporate revenue,
since many have other lines of business, such as hardware. The
financial information was gathered by a survey prepared by King
Content Co. and posted at www.Softwaremag.com, as well as from public
documents.

About Acxiom

The global leader in interactive marketing services, Acxiom
connects clients with their customers through deep consumer insight,
powering effective and profitable marketing initiatives and business
decisions. Our consultative approach spans multiple industries and
incorporates decades of experience in consumer data and analytics,
information technology, data integration and consulting solutions for
effective marketing across digital, Internet, e-mail, mobile and
direct mail channels. Founded in 1969, Acxiom is headquartered in
Little Rock, Ark., and serves clients around the world from locations
in the United States, Europe and Asia-Pacific. For more information
about Acxiom, visit www.acxiom.com.

Acxiom is a registered trademark of Acxiom Corporation.

About Digital Software Magazine, the Software Decision Journal,
and Softwaremag.com

Digital Software Magazine, the software decision journal, has been
a brand name in the high-tech industry for 30 years. Softwaremag.com,
its Web counterpart, is the online catalog to enterprise software and
the home of the Software 500 ranking of the world's largest software
and services companies, now in its 26th year. Software Magazine and
Softwaremag.com are owned and operated by King Content Co.

Acxiom Corporate Communications
Carol Cassil, APR, 501-252-8854
GACXM
or
Software 500 Project Leader
Tracy Kunichika
Tracyk@softwaremag.com

Copyright Business Wire 2008