BNET Launches in China
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Extends BNET Business Content to Millions of Chinese Internet Users http://bnet.com.cn/ SAN FRANCISCO, Oct 23 /PRNewswire/ -- BNET (www.bnet.com), a Web site that provides information and tools to help business managers succeed at work, and a property of CBS Interactive, today announced the launch of its new international site, BNET China (http://bnet.com.cn/). The new site features original articles focused on management, finance, investment strategy and manager lifestyle issues. Also, BNET China will feature original management content translated from BNET's U.S. site, and will offer a comprehensive perspective on international business. In the first half of 2008, the number of Chinese Internet users reached 253 million, ranking first in the world(1). This high-growth market has created a dramatic growth in Internet adoption. Current business resources for Chinese managers are limited in scope and appeal, and primarily exist in print form. BNET China aims to fill this gap for Chinese managers by creating an interactive platform for Chinese enterprises and entrepreneurs to share their management experience. BNET China is the newest addition to BNET's international properties, BNET U.K. and BNET Australia. Continuing BNET's successful approach to highlight global issues with a local perspective, BNET China will actively solicit content from its user community to share their expertise and reactions to business news and common leadership challenges. In addition, BNET also expects to generate content from Chinese contributors to use on its U.S. site, offering behind-the-scenes insight into Chinese business for U.S. managers interested in learning more about China's business practices. "The Chinese economy is one of the most dynamic in the world," says Greg Mason, senior vice president and general manager of CBS Interactive's business network. "BNET's unique content is global in its appeal, and will help fill an important gap for Chinese business executives and entrepreneurs. We're excited about what American managers can learn and share with their Chinese counterparts as well." (1) China Internet Network Information Center, July 2008 About BNET.com BNET, a property of CBS Interactive, provides managers practical, trusted resources for the business challenges they face every day, and effective techniques for moving their companies and their careers forward. A top 10 business site, BNET offers award-winning original content, as well as one of the largest business libraries available on the Web. About CBS Interactive: CBS Interactive, a division of CBS Corporation, is the best online content network for information and entertainment. Its portfolio of leading brands, which include CNET, CBS.com, CBSSports.com, GameSpot, TV.com, BNET, and Last.fm span popular categories like technology, entertainment, sports, news, and business. With more than 150 million people visiting its properties each month, CBS Interactive is a top 10 web property globally. SOURCE CBS Interactive Jenifer Concepcion, +1-415-344-2441, jenifer.concepcion@cbs.com, for CBS Interactive; Soh Won Cha, +1-212-420-8383 ext 105, swcha@plesser.com, of Plesser Holland Associates for CBS Interactive
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