Appirio Helps Businesspeople Connect the Facebook(R) Platform to Salesforce CRM

SAN MATEO, CA, Oct 23 (MARKET WIRE) --
Appirio (www.appirio.com) today announced a Facebook application that
allows businesspeople to use their social network to get their job done.
Appirio's new product, MyFriends@Work, connects the sophisticated CRM
capabilities of salesforce.com with the viral social networking
capabilities enabled through Facebook Platform, giving users a powerful
business tool to deepen customer relationships and assist with sales and
marketing efforts. MyFriends@Work is a free application from Appirio
available on Facebook (http://apps.facebook.com/myfriendsatwork/) or
through www.appirio.com/facebook.

Facebook is the internet's leading social utility. Connecting Facebook's
110 million users with an enterprise's core business applications can help
both organizations and individuals capture the power of social networking
to contribute to the business' bottom line. MyFriends@Work alerts
employees when their Facebook friends do business with their company,
enabling them to act on this knowledge to aid sales, nurture leads and
impact the customer experience. Here are a few of the ways MyFriends@Work
can be used
today:

-- Sales: An old friend on Facebook becomes a lead for a different
department in your organization. If you knew, you could help facilitate an
introduction and deepen that connection.

-- Marketing: A college classmate signs up for an event your company
sponsors. If you knew, you could reconnect with them or offer information
that could make the event a better experience.

-- Support: An ex-colleague files an angry support request with your
company. If you knew, you might be able to help escalate the incident or
smooth the waters for a better resolution.

"Appirio wants to help organizations of all sizes use social networks
in every area of their business to more effectively promote their brand,
generate new business and even find new employees," said Ryan Nichols,
vice president of product management at Appirio. "Introducing the 110
million users on Facebook to MyFriends@Work and giving employees an easy
way to connect with friends who are doing business with their company, is
a great first step in this larger vision."

Serena Software, an Appirio customer and one of the first enterprises to
embrace Facebook as a way to improve collaboration and communication
internally and with customers, had this to say: "Our ability to reach out
and create communities has helped Serena lead a revolution in on-demand
application development and Facebook has greatly contributed to this,"
said Rene Bonvanie, senior vice president of worldwide marketing, partner
programs and online services at Serena. "Appirio's connection of Facebook
to SaaS business applications will allow more companies to use social
networks and measure how they can impact their business."

Product Features:

MyFriends@Work is a Facebook application that is able to connect with
Salesforce.com to:

-- Match your Facebook friends with contacts and leads in Salesforce.com
-- Send an alert in Facebook or via email when one of your friends
becomes a lead, a member in a marketing campaign, or files a support
request
-- Allow users to follow up on that alert by making an introduction,
sending a thank-you note, or making a recommendation

Useful Links and Resources:

-- More information on MyFriends@Work

-- Demo of the application

-- Appirio's Facebook page -- become a fan and get regular updates

About Appirio

Appirio (www.appirio.com) provides products and services that help
enterprises accelerate their adoption of on-demand. Appirio has a proven
track record of delivering business value to customers by implementing
mission-critical Software-as-a-Service (SaaS) solutions based on platforms
such as Salesforce and Google Apps, and developing innovative applications
that connect and extend today's leading on-demand platforms. Appirio was
founded in 2006, is the fastest growing partner of salesforce.com and
Google, and is backed by Sequoia Capital.

Facebook(R) is a registered trademark of Facebook Inc.

Contact Information:
Julie Tangen
Kulesa Public Relations for Appirio
831.425.1083
Email Contact

Copyright 2008, Market Wire, All rights reserved.

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