Video: Gap Encourages Americans to Voice Their Passions This Election Season on an...

Video: Gap Encourages Americans to Voice Their Passions This Election Season
on an Iconic Gap 'Vote For _____.' T-Shirt, Now Available in Stores and on
gap.com/votefor

Purchase Your Own Fill-In-The-Blank "Vote for _____." Tee [$15] and
Limited-Edition "Vote for" Artist-Designed Button [$5] or Visit Gap's Concept
Store on NYC's 5th Ave. to Customize Your Tee with Gap's Robot-Operated
T-Shirt Generator

SAN FRANCISCO, Oct. 23, /PRNewswire/ -- As the nation counts down to Election
Day, Gap is encouraging Americans to express themselves by purchasing a "Vote
for _____." t-shirt [$15] from their local Gap store or online at
gap.com/votefor [while supplies last] and customizing it with whatever word,
expression or presidential candidate they are passionate about. Earlier this
month Gap launched its "Vote for" initiative [gap.com/votefor], a campaign
centered on a customizable classic white t-shirt that simply says, "Vote for
_____.", created as a platform for Americans to express their passions,
opinions and ideas during this election season.

To view the Multimedia News Release, go to:
http://www.prnewswire.com/mnr/gap/35553/

In addition to customizing a "Vote for_____." t-shirt, Gap is inviting
Americans to get involved and express their opinions in a variety of ways over
the next two weeks. Also launching today are the limited-edition "Vote for"
buttons [$5] designed by 10 renowned artists and starting tomorrow Americans
can customize a tee with Gap's robot-manned "Vote for" t-shirt generator at
its concept store on NYC's 5th Ave. Additionally, check out Gap's store
windows nationwide to see images of 70 everyday Americans showcasing their
passions via their "Vote for ____." t-shirts.

"At the heart of the campaign is our 'Vote for _____.' t-shirt, which we
believe is a unique platform to let Americans express their opinions this
election season," said Ivy Ross, executive vice president of Gap Marketing.
"Gap has always stood for individuality and we're looking forward to seeing
how people across the country capture the issues that are important to them
right now."

More About the Limited-Edition Artist Buttons:
Gap has enlisted renowned artists including Fab5Freddy, John Baldessari, Adam
Pendleton, Kara Walker, Nate Lowman, John Waters, Deborah Kass, Assume Vivid
Astro Focus, Laurie Simmons and Sean Landers to express themselves by
designing a limited edition "Vote for" button. Limited edition buttons are now
available in Gap's premier stores nationwide for $5 each. $1 of every purchase
will be donated to Declare Yourself, a non-profit and non-partisan campaign
encouraging people to register to vote. Also starting today, check out eBay to
bid on an exclusive set of the limited-edition buttons autographed by the
artists. All proceeds from the auction will benefit Declare Yourself.

More About Gap's Concept Store on NYC's 5th Avenue:
Starting October 24th through Election Day, Gap's New York City concept store,
next to its flagship store at 54th & 5th Ave, will give Americans a chance to
express themselves in a voting booth of a different kind. Visitors to the
store can purchase and create their own personalized "Vote for ___" t-shirt
with Gap's whimsical t-shirt generator. After casting their vote on how to
fill in the blank - including color choice, font and "campaign theme song," -
guests can watch as their blank "Vote for" t-shirt enters the fully automated
assembly line that springs to life as robots create personalized t-shirts.
Additionally, the videos created by thought leaders and celebrities featured
on gap.com/votefor, including Bill Maher, Norman Lear, Cameron Sinclair, Perez
Hilton, Mark Cuban, Olivia Munn, Kristen Bell, The Cool Kids, John Picard and
Minka Kelly will be playing on screens in the store for inspiration.

Other Ways Voters Can Participate in "Vote for":
Hear what Thought Leaders and Celebs Vote for at gap.com/votefor:
To get voters thinking about what they "Vote for," Gap enlisted the help of 10
personalities and thought-leaders to create their own 'Vote for" videos at
gap.com/votefor. Participants include Bill Maher, Norman Lear, Cameron
Sinclair, Perez Hilton, Mark Cuban, Olivia Munn, Kristen Bell, The Cool Kids,
John Picard and Minka Kelly who "Vote for" a range of passions from "Imagining
New Energy" to "BBQ." Voters can embed their favorite videos on personal blogs
and other websites.

"Songs Of Freedom" by Matt White:
Singer/songwriter Matt White designed his own "Vote for Love." t-shirt,
inspired by his single "Love" off his debut album 'Best Days,' which he wore
throughout his summer tour and in his new music video, "Love." Motivated by
his t-shirt and the "Vote for" campaign, Matt collaborated with Gap on a song
called "Songs of Freedom," which is all about expressing yourself. The song,
inspired by people in the past who have put a stake in the ground by saying
things that incite thought and conversation, can be heard in Gap stores
nationwide, on gap.com/votefor, declareyourself.com, and is available on
iTunes. Fans can view behind-the-scenes footage of Matt White writing and
recording "Songs of Freedom" at gap.com/votefor.

Visit Facebook to Voice Your Passions with Flair and Join Gap's Fan Page:
To show friends what you stand for, Gap has created 300 unique Facebook "Vote
for" buttons that can be added to your profile or sent to friends. Facebookers
can access the gallery of buttons at gap.com/votefor, Facebook's Pieces of
Flair application or Gap's Facebook Fan Page. Additionally, people can join
Gap's Facebook Fan Page where they can catch exclusive behind-the-scenes
footage from the celebrity "Vote for" shoots, hear about upcoming Matt White
events and receive a special promotional offer for 15 percent off any purchase
at Gap.

Visit www.gap.com/votefor to voice what you're passionate about today.

About Gap Inc.
Gap Inc. is a leading global specialty retailer offering clothing, accessories
and personal care products for men, women, children and babies under the Gap,
Banana Republic, Old Navy, Piperlime and Athleta brand names. Fiscal 2007
sales were $15.8 billion. Gap Inc. operates more than 3,100 stores in the
United States, the United Kingdom, Canada, France, Japan and Ireland. In
addition, Gap Inc. is expanding its international presence with franchise
agreements in Asia, Europe, Latin America and the Middle East. For more
information, please visit gapinc.com.

SOURCE Gap Inc.

Julia Burgon, of SS+K for Gap, +1-212-419-3331, jburgon@ssk.com, or Kim Terry,
of Gap Marketing & PR, +1-415-427-4844, Kimberly_terry@gap.com