Grant Marketing Designs New Look for Suicide Prevention Coalition

NEWTON, Mass.--(Business Wire)--
Grant Marketing recently completed a new brand identity assignment
for the Massachusetts Coalition for Suicide Prevention. The goal of
MCSP is to bring diverse people and organizations together from
communities across the Commonwealth that play a role in the prevention
of suicide. These constituents are consumers of behavioral health
services and suicide attempt survivors, as well as families, friends
and co-workers bereaved by suicide.

According to Greg Miller, Regional & Community Development
Coordinator, "MCSP did not have a defined message or brand that
distinguished them. There was no consistent look to their collateral
materials and website. Because MCSP is a group of diverse individuals
and organizations, it was important that they come together with a
consistent message and image. We were pleased to hire Grant Marketing
for this project and we are thrilled with the results"

Grant Marketing, through its proprietary brand discovery process,
was able to help MCSP focus on what was the brand essence of the
organization. This resulted in a brand distinction where MCSP defined
itself as an organization connecting people, ideas, and resources for
safe and resilient communities exemplified in MCSP's slogan "Working
together. Making a difference."

The images and brand positioning statements developed for MCSP
have been utilized in MCSP's collateral material, posters, event
banner stands, business cards, and soon to be designed web site.

Bob Grant, president of Grant Marketing is the only Certified
Brand Strategist in Massachusetts. Grant said, "The definition of a
brand is "evidence of distinction". Our job was to help MCSP recognize
and focus on what was evident and truly unique about the organization,
and translate that into a brand position and brand images."

Grant Marketing is the only Certified Brand Strategy agency in
Massachusetts, and only one of a handful in the country. Grant
Marketing is a brand development and integrated marketing advertising
agency. Based in greater Boston, Grant Marketing leverages its many
years of experience to help clients grow their businesses through a
proprietary brand development process, integrated marketing, and
advertising campaigns shaped by thorough research and analysis of both
the business and the marketplace. For more information go to
www.GrantMarketing.com.

Grant Marketing
Bob Grant, 617-796-0186
Bob.Grant@GrantMarketing.com

Copyright Business Wire 2008