XFMedia Obtains UEFA Europa League Distribution Rights in China for Seasons 2009...

XFMedia Obtains UEFA Europa League Distribution Rights in China for Seasons
2009 - 2012

BEIJING, Oct. 23 /Xinhua-PRNewswire/ -- XFMedia (Nasdaq: XFML), a leading
media group in China, announced today that it has signed an agreement with
UEFA, the Union of European Football Associations, for the UEFA Europa League
(formerly the UEFA Cup) media rights in China during the 2009-2012 period.
Chinese release download: http://www.xfmedia.cn/cn/press-center/press-
releases/pdf/pr081023_cn.pdf
Under the terms of the agreement, XFMedia has obtained the right to
distribute and broadcast all of the 205 live matches as well as delayed
matches and highlights programs via television, Internet and mobile platforms
in mainland China except delayed VOD internet.
"This cooperation is fully in line with our plans at XFMedia to expand the
sports and broadcast elements of our business," said XFMedia CEO Ms Fredy
Bush.
"It is an honor to be working with UEFA, and we believe that XFMedia's
comprehensive media platform will provide unprecedented visibility and
penetration for the UEFA Europa League matches in China's market.
"XFMedia is a new partner of UEFA and we are excited at the prospect of
developing our relationship over the coming seasons," said UEFA. "This
agreement will deliver extensive coverage for the UEFA Europa League in the
world's most populous nation. We are confident that XFMedia will do a great
job in delivering the new competition to football fans in China.
"Soccer is China's most popular sport and one of the great national
sporting passions of China," Ms Bush said. "European soccer is followed avidly
by Chinese soccer fans and the UEFA Europa League is the kind of high quality
programming that our advertisers are looking for. Our intention is to continue
to build and expand our involvement in sports via television."
UEFA recently announced that the UEFA Cup will be re-named so that from
the beginning of season 2009-10 it will be known as the UEFA Europa League.
In February, XFMedia arranged for the NFL's Super Bowl to be broadcast in
China through the national satellite television channel NMTV, the only
nationwide broadcaster to carry the game live.
XFMedia's Managing Director of Xinhua Sports Division Mr Richard Young,
who recently joined the group, will continue to drive the expansion in the
company's sports-related commercial activities.
"XFMedia is able to provide integrated media offerings in China because of
our extensive and varied media assets," Mr Young said. "We are going to
provide broad coverage of the UEFA Europa League in China, along with
previously unavailable opportunities for advertisers. It is the first of
several steps we are going to make into sports media."
About XFMedia
Xinhua Finance Media ("XFMedia"; Nasdaq: XFML) is a leading media group in
China with nationwide access to the upwardly mobile demographic. Through its
synergistic business groups, Broadcast, Print and Advertising, XFMedia offers
a total solution empowering clients at every stage of the media process and
connecting them with their target audience. Its unique platform covers a wide
range of media assets, including television, radio, newspaper, magazine,
outdoor, online and other media assets.
Headquartered in Beijing, the company has offices and affiliates in major
cities of China including Beijing, Shanghai, Guangzhou, Shenzhen and Hong
Kong.
For more information, please visit http://www.xfmedia.cn .
Safe Harbor Statement
This announcement contains forward-looking statements. These statements
are made under the "safe harbor" provisions of the U.S. Private Securities
Litigation Reform Act of 1995. These forward-looking statements can be
identified by terminology such as "will," "expects," "anticipates," "future,"
"intends," "plans," "believes," "estimates," "confident" and similar
statements. Among other things, quotations from management in this
announcement contain forward-looking statements. Statements that are not
historical facts, including statements about XFMedia's beliefs and
expectations are forward-looking statements. Forward-looking statements
involve inherent risks and uncertainties that could cause actual results to
differ materially from those contained in any forward-looking statements.
Potential risks and uncertainties include, but are not limited to, risks
outlined in XFMedia's filings with the U.S. Securities and Exchange
Commission,
including its annual report on Form 20-F. All information provided in this
press release is as of the date hereof, and XFMedia undertakes no duty to
update such information, except as required under applicable law.
For more information, please contact:

Media Contact
Joy Tsang
XFMedia
Tel: +86-21-6113-5999
Email: joy.tsang@xfmedia.cn

Lindsay Koval
AGG International
Tel: +1-212-614-4170
Email: lindsay@aggintl.com

IR Contact
Edward Liu
XFMedia
Tel: +86-21-6113-5978
Email: edward.liu@xfmedia.cn

Howard Gostfrand
American Capital Ventures
Tel: +1-305-918-7000
Tel: +1-877-918-0774
Email: info@amcapventures.com

SOURCE Xinhua Finance Media

Media Contact: Joy Tsang of XFMedia, +86-21-6113-5999, or
joy.tsang@xfmedia.cn; Lindsay Koval of AGG International, +1-212-614-4170, or
lindsay@aggintl.com; Or IR Contact: Edward Liu of XFMedia, +86-21-6113-5978,
or edward.liu@xfmedia.cn; Or Howard Gostfrand of American Capital Ventures,
+1-305-918-7000, +1-877-918-0774, or info@amcapventures.com