Samsung's Unique and Customizable TouchWiz (TM) User Interface Making Its Way to...

Samsung's Unique and Customizable TouchWiz (TM) User Interface Making Its Way to the U.S. Market in Several New and Powerful Touchscreen Phones

TouchWiz(TM) Offers Users One-Touch Access to Their Favorite
Features
DALLAS--(Business Wire)--
Samsung Telecommunications America (Samsung Mobile) today
announced the upcoming availability of their innovative TouchWiz(TM)
user interface in the U.S. market. This unique and customizable
interface has been made popular by Samsung's international products,
including the SGH-F480/TouchWiz and Samsung Omnia(TM).

Samsung Mobile's one-of-a-kind TouchWiz user interface has
specially designed widgets to customize and personalize the way you
use your phone. The bright and colorful icons provide a one-touch
access point to a user's favorite and most commonly used applications
and features.

Widgets are organized within the widget tray located on the left
side of the home screen of the phone. By expanding the widget tray,
users can simply 'drag and drop' widgets onto the phone's home screen
for instant access to their favorite functions.

Users can pick from several widgets preinstalled on the widget
tray. Some of the standard widgets include:

-- Web

-- Music player

-- Messaging

-- Instant Messaging

-- Bluetooth

-- Games

-- Calendar

-- Clock

-- Alarm Clock

-- Navigation Services

-- Account info

-- Search

Each phone that supports TouchWiz may also include
carrier-specific widgets for easy access to carrier's custom services.

"Samsung's TouchWiz interface has been a huge hit overseas and
we're excited that it is coming to several new Samsung phones in the
U.S.," said Bill Ogle, Chief Marketing Officer for Samsung Mobile.
"TouchWiz is all about customizing your phone to make it look and work
just the way you want it to. The fun and exciting possibilities with
TouchWiz include one-touch access to your photos, instant message
conversations, music library and much more."

Samsung Mobile expects to launch several full touchscreen devices
with TouchWiz technology in late 2008 and early 2009.

*Samsung Mobile is proud to provide ENERGY STAR-qualified power
adapters with its mobile phones and accessories. ENERGY STAR qualified
products use less energy, save money, and help protect the
environment. Products that have earned the ENERGY STAR meet strict
energy-efficiency guidelines set by the US Environmental Protection
Agency and the US Department of Energy.

About Samsung Telecommunications America

Samsung Telecommunications America, LLC, a Dallas-based subsidiary
of Samsung Electronics Co., Ltd., researches, develops and markets
wireless handsets and telecommunications products throughout North
America. For more information, please visit www.samsungwireless.com.

About Samsung Electronics

Samsung Electronics Co., Ltd. is a global leader in semiconductor,
telecommunication, digital media and digital convergence technologies
with 2007 consolidated sales of US$103.4 billion. Employing
approximately 150,000 people in 134 offices in 62 countries, the
company consists of five main business units: Digital Media Business,
LCD Business, Semiconductor Business, Telecommunication Business and
Digital Appliance Business. Recognized as one of the fastest growing
global brands, Samsung Electronics is a leading producer of digital
TVs, memory chips, mobile phones and TFT-LCDs. For more information,
please visit www.samsung.com.

MWW Group for Samsung
Ashley Lane, 214-414-3325
alane@mww.com
or
Tracy Calabrese, 214-414-3321
tcalabrese@mww.com

Copyright Business Wire 2008