Speck Delivers All-New SeeThru and Fitted Hard Shell Case Designs for the Latest...
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Speck Delivers All-New SeeThru and Fitted Hard Shell Case Designs for the Latest MacBooks Featuring New Materials and Fabrics (...Yes, Fabrics!)
Leading Case Maker Breaks the Mold with New Hard Shell Designs
PALO ALTO, Calif.--(Business Wire)--
Speck created the category of hard shell cases for MacBooks and
iMacs with the award-winning SeeThru. Today, on the heels of Apple's
announcement, consumers can count on the trademark form-fitted hard
case, with a new twist, designed exclusively for the new MacBook,
MacBook Pro and MacBook Air notebooks. For images and information on
Speck's new SeeThru and Fitted cases for MacBooks, please visit:
http://www.speckproducts.com/content/seethru-cases
"Speck continues to innovate time and time again. Today is no
different. We're excited to significantly expand our family of
industry-first cases to the newly redesigned MacBook and MacBook Pro,"
said Irene Baran, CEO of Speck. "We're never satisfied with the status
quo. Our designers continue to innovate, and with this fresh line of
MacBooks it challenges us to bring forth new ideas on customization
and protection."
Fitted is the first of its kind and is a fabric covered, form-fit
hard shell case available in several stylish variations. The Fitted,
which launched for iPhone 3G last week, feels soft to the touch, and
is authentically fashionable while offering custom-fit contours and
openings to allow complete access to all controls and ports. Fitted is
the perfect way to showcase individual style and will initially be
released in editions ranging from $69.95 to $99.95 MSRP. New styles
and patterns will also be announced seasonally.
Fans of the industry's first hard shell case can also get the
newly updated SeeThru for the new MacBooks. SeeThru is constructed of
durable, polycarbonate plastic and comes in a wide Speck-trum of
popular and personal colors and clear (color options vary depending
upon model). With the easy snap-on/off design, users can shield their
notebook from scratches and bumps while enjoying complete access to
all features including keyboard, drives and ports. The shells also
come complete with rubber feet to help prevent movement on slippery
surfaces. The durable SeeThru is the perfect add-on whether
transporting your notebook alone, in a sleeve, briefcase, backpack or
other bag and is also priced at $49.95 MSRP.
Speck SeeThru and Fitted editions for the new MacBooks will be
available starting in early December in a variety of color and style
options, and will range in price from $49.95 to $99.95 respectively.
Previous-edition MacBook Pro 17-inch and 15-inch notebook SeeThru
hard shells, as well as current MacBook 13-inch and MacBook Air
SeeThru hard shell cases are currently shipping to consumers and
retail partners with an MSRP of $49.95.
For more on Speck's all-new SeeThru hard shell cases for the
latest MacBook models, visit www.SpeckProducts.com.
About Speck
Founded in 2001, Palo Alto-based Speck is a leading designer and
maker of original, high quality cases for the latest popular portable
electronic devices. The company is best-known for its focus on
creating refreshing designs that offer quality, thoughtful features,
and distinctive style. For more information, visit
www.SpeckProducts.com.
For Speck
Bill Linn, 541-935-1279
bill@sandboxstrat.com
Copyright Business Wire 2008
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