Admiration Foods Begins Full Capacity Production of Garden Fresh(TM) Mayonnaise and...

Admiration Foods Begins Full Capacity Production of Garden Fresh(TM)
Mayonnaise and Dressings Made With Z Trim(R)
Provides Gourmet Taste without Gourmet Price to Foodservice, Using Less
Soybean Oil

MUNDELEIN, Ill., Oct. 23 /PRNewswire-FirstCall/ -- Z Trim Holdings, Inc.
(OTC Bulletin Board: ZTMH) and Admiration Foods announced today that
Admiration Foods has established a new line of mayonnaise and salad dressings
called Garden Fresh(TM) made with Z Trim(R) multifunctional fiber blends.
(Photo: http://www.newscom.com/cgi-bin/prnh/20081023/AQTH529)
Full capacity production of the line is now underway, consisting of
mayonnaise, honey mustard, ranch and creamy Italian dressings. The Z Trim
co-branded products are the latest in Admiration Foods' long standing
tradition of providing both its foodservice and retail customers with gourmet
taste without gourmet price, and now enable the company to deliver on that
promise with fewer calories from fat.
"We've limited our offerings of low fat products thus far due to taste and
texture issues but, with Z Trim, there are no such issues," said Michael
Leffler, President and CEO of Englewood, New Jersey-based Supreme Oil, parent
company of Admiration Foods. "We're not even labeling the Garden Fresh
products as low fat," he said. "It's just a great tasting line that happens to
be low in fat."
While Admiration intends to eventually make the Garden Fresh products
available to consumers via retail, the mayonnaise and dressing line will find
ready acceptance among school foodservice operations in many parts of the
country. "Z Trim has done a great job of marketing to the schools, and we
have some orders ready to fill now," said Leffler. "We look forward to
distributing to foodservice and retail markets via our many distributors all
over the country," he added. The dressings and mayo will be offered in cases
of 4 gallons each with a minimum batch size of 60 cases, or in tubs.
"We're very pleased to have this association with Admiration Foods and
Supreme Oil, given their reputation as the largest independent packager of
soybean oil and related products on the east coast," said Z Trim CEO Steve
Cohen. "We believe their commitment to quality and value makes them a good
associate for us."
ABOUT Z TRIM(R)
Z Trim Holdings, Incorporated (http://www.ztrim.com) partners with the
food industry in the deployment of solutions and technologies built around
cutting edge dietary fibers, blends and custom emulsions. Innovation for
health and wellness is built into our business model with components of
capital value added, process value added, product value added, market value
added, and R&D value added.
Z Trim and Z Trim/NanoGum Blends are natural, functional food ingredients
emulsifiers and stabilizers made from the hulls of either corn or oat. Z Trim
is versatile and can serve as a fat replacement, thickening agent or
emulsifier with texturization, binding, shaping, suspension, water control and
pH balance attributes. Z Trim represents a natural and frequently cost
competitive alternative or complement to many of the oils, gums and starches
it can replace. Because Z Trim is non-caloric dietary fiber, replacement of
added fats with Z Trim can achieve up to 80% calorie reduction in many foods
without negatively affecting taste or texture, and can substantially reduce
harmful trans and saturated fats found in many foods. Z Trim has wide
application in dairy products, dressings, dips, sauces, baked goods, processed
meats, snack foods, cookies, pies, cakes, icings, brownies, bars, ice cream,
milk shakes and many other foods.
ABOUT ADMIRATION FOODS
Admiration Foods (http://admirationfoods.com), the food division of
Supreme Oil Company, is a family owned business founded in 1945 and
specializing in the manufacture and distribution of food products for the
foodservice industry. Their wide variety of products includes: salad
dressings, shortenings, edible oils, condiments, vinegars, mayonnaise and
more. They use the freshest ingredients to satisfy the most demanding
palates, and continue to grow everyday by creating new products the industry
demands.
Operating from two plants, Admiration Foods' products are manufactured in
Englewood, New Jersey and Brundidge, Alabama. Admiration's goal is to provide
the highest quality of product at the lowest possible cost.
Food Safety: Plants are running under GMP (Good Manufacturing Program) and
HACCP (Hazard Analysis Critical Control Point) program. Food safety for
shipping and receiving is also controlled by trained persons.
Quality Assurance: QA is controlling GMP and HACCP programs to support
Food safety at each location. QA handles records of all receipts.
Forward-Looking Statements and Risk Factors
Certain statements in this press release are "forward.looking statements"
within the meaning of Section 27A of the Securities Act of 1933 and Section
21E of the Securities Exchange Act of 1934. These statements involve a number
of risks, uncertainties and other factors that could cause actual results,
performance or achievements of Z Trim Holdings to be materially different from
any future results, performance or achievements expressed or implied by these
forward.looking statements. Other factors, which could materially affect such
forward.looking statements, can be found in our filings with the Securities
and Exchange Commission at http://www.sec.gov, including risk factors relating
to our history of operating losses, that our auditors have expressed
substantial doubt regarding our ability to continue as a going concern, the
fact that we may dilute existing shareholders through additional stock
issuances, and our reliance on our intellectual property. Investors,
potential investors and other readers are urged to consider these factors
carefully in evaluating the forward.looking statements and are cautioned not
to place undue reliance on such forward.looking statements. The
forward.looking statements made herein are only made as of the date of this
press release and we undertake no obligation to publicly update such
forward.looking statements to reflect subsequent events or circumstances.
Contact: Phil Versten
Voice: 847-549-6002,
Email: phil.versten at ztrim.com
SOURCE Z Trim Holdings, Inc.

Phil Versten of Z Trim Holdings, Inc., +1-847-549-6002, phil.versten at
ztrim.com