In-Depth Analysis of Purchasing Habits, Brand Preferences and Lifestyle Attitudes...

In-Depth Analysis of Purchasing Habits, Brand Preferences and Lifestyle Attitudes of Skateboarders in 2008

DUBLIN, Ireland--(Business Wire)--
Research and Markets
(http://www.researchandmarkets.com/research/438c57/the_2008_skateboar)
has announced the addition of the "The 2008 Skateboarding Report"
report to their offering.

The 2008 Skateboarding Report explores skateboarding trends that
have been developing since 2001 and are prominent in 2008. It provides
an in-depth analysis of purchasing habits, brand preferences and
lifestyle attitudes. This report begins with an Executive Summary then
focus on sample demographics in four key sections:

1) Demographic Profile

2) Hardgoods

3) Softgoods

4) Lifestyle / Influences

The Executive Summary profiles the average skateboarder according
to the data collected outlining where they shop for hardgoods and
softgoods, how much they spend, how often they buy and what they do in
their leisure time. The demographic profile section shows frequency of
participation, length of participation and participation by age and
gender.

Included in the Hardgoods and Softgoods sections are respondents'
purchasing habits as related to sport-specific equipment, T-shirts,
shorts, jeans, shoes, and sunglasses, among other products. These
sections also provide trends, frequency of purchase, shopping
destinations and amount spent. Charts comparing 2006 with 2008
illustrate average amount spent on each of the hardgoods items studied
and in the softgoods section compares 2004, 2006 and 2008 for each
item studied.

The Lifestyle / Online Influences section illustrates how board
sports participants are influenced by the magazines they read and
other factors including their friends, athletes, and how they make
specific purchasing decisions based on how the looks on them, comfort,
brand, and other product attributes. This section also illustrates how
they spend their extra time, their musical preferences, what they do
online and if they have made purchases online. The FUEL TV section of
the Lifestyle section outlines awareness and programming preferences.

Much of the analysis is contrasted between varying groups or
segments - old vs. young, frequent vs. infrequent, male vs. female,
etc. For example, skaters who skateboard every day (frequent) might be
compared to skaters who skateboard less than every day (infrequent).

Key Topics Covered:

- Introduction

- Methodology

- Sample Demographic

- Executive Summary

- The Skateboarder

- Hardgoods Preferences

- Softgoods Preferences

- General Softgoods Preferences

- Average Amount Spent of each of the items studied - 2008
compared with 2004 and 2006

- Frequency of Purchase

- Specific Softgoods Preferences

- Discovery of New Brands

- Purchase Location

- Lifestyle Influences

For more information visit
http://www.researchandmarkets.com/research/438c57/the_2008_skateboar.

Research and Markets
Laura Wood
Senior Manager
press@researchandmarkets.com
Fax from USA: 646-607-1907
Fax from rest of the world: +353-1-481-1716

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